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In 2017, increase in sales reached up to 128% in the weeks leading to Diwali
According to the latest KPMG report Customer Experience- The New Operational Excellence personalization is the highest driver for customer experience journey.
Brands such as Glossier, Man Repeller amongst others which started as an online blog, became even more popular with the offline foray.
Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.
Women spend more time browsing their favourite shopping sites and apps and looking out for more. We take a longer time to arrive at a decision and are used to multiple choices unlike men. Men usually shop when necessary and stick to whatever is available
The world of fashion is an ever-changing dynamic platform where the trends come and go. The fashion enthusiasts live updated with the latest trends and tend to upgrade their wardrobe all the time
Indian footwear industry is the second largest in the world. Many new entrepreneurs have started reinventing the industry owing to their innovative product offerings.
While on the expansion trail, the company wanted to ensure that it didnâ€™t lose its focus on doing things right on the shop floor.
In the last four years online shopping has grown by eight times taking the number to whooping 90 million people shopping online.
Indian footwear market is really confident about it's growing awareness of latest trends and consciousness among consumers. What has motivated such thinking? Let's find out.
After weak Diwali season, retailers along with shopping malls are gearing up to leverage the upcoming wedding season.
These days almost every retailer is going online. Tech innovations either in front- end area or back-end sides are just helping the brands in making their omni-channel journey easy.