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Showing 1 - 15 Articles out of 710

Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan  |  Nov 01, 2018  |  comments ( 0 )  | 

How value retail is emerging as high profit business?

value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

Consumers in India are shopping online more frequently, and they prefer marketplaces: Study

In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.

BY Indian Retailer Bureau  |  Oct 26, 2018  |  comments ( 0 )  | 

How machine learning is enabling data driven retail transformation?

Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.

BY Guest author  |  Oct 26, 2018  |  comments ( 0 )  | 

Why ‘smaller’ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  | 

How Indoor Play Parks are contributing to the revenue of shopping centres?

The only business which complement and increases the value of any other store or offering in the mall is Indoor Play Parks as for a family visiting.

BY Indian Retailer Bureau  |  Oct 06, 2018  |  comments ( 0 )  | 

How Indian retail is finding its ways amid amid ecommerce and malls?

Organised retail penetration expected to reach 10% 2020 against current 7%

BY Indian Retailer Bureau  |  Oct 03, 2018  |  comments ( 0 )  | 

How marketing automation platforms are transforming Retail Sector?

Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.

BY Indian Retailer Bureau  |  Sep 27, 2018  |  comments ( 0 )  | 

Top 5 tips to empower retail store!

With empowered stores, retailers can not only meet the immediate needs of customers but also build a long-term relationship.

BY Shwetha Satyanarayan  |  Sep 24, 2018  |  comments ( 0 )  | 

‘Femina FLAUNT’ launches its Fragrance range

Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), launched their Fragrance category at the India Licensing Expo (ILE) 2018

BY Indian Retailer Bureau  |  Sep 14, 2018  |  comments ( 0 )  | 

How to connect with customers?

In addition to donating all its proceeds from its Charity Pot lotion;hosts in-store demonstrations that support the brand’s commitment to environmental conservation, animal welfare, and human rights.

BY Shwetha Satyanarayan  |  Sep 04, 2018  |  comments ( 0 )  | 

Steele: A new entrant in men's fashion space!

In an exclusive conversation with Surya Suri, Founder, Steele Collection sheds light on the growth strategy of the brand.

BY Shipra Srivastava  |  Sep 04, 2018  |  comments ( 0 )  | 

How Indian Retail is driving the Next level of digital engagement?

At an ordinary retail store, bots can easily reduce the work burden of its human counterparts.

BY Shwetha Satyanarayan  |  Sep 03, 2018  |  comments ( 0 )  | 

How are shopping malls gearing up to handle the voice commerce disruption in shopping?

Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.

BY Guest author  |  Sep 03, 2018  |  comments ( 0 )  | 

Five tips to empower retail store!

The top three stores in our mystery study include Nordstrom Men’s, Bloomingdales, and Adidas, create unique and compelling physical spaces.

BY Indian Retailer Bureau  |  Aug 29, 2018  |  comments ( 0 )  |