Small Format Stores
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As per the report from CBRE following are key trends that retailers can look for in holiday season.
The company unveiled its first flagship store at Defence Colony in South Delhi on 31st October 2018.
While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.
value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.
The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.
Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.
mSFA has proved its effectiveness in helping monitor performance of new outlets by product category.
The market for savoury snacks in India holds tremendous growth potential, though there always remain few challenges that still need to be addressed on the way forward.
Organised retail penetration expected to reach 10% 2020 against current 7%
Internationally technology has been mushrooming for the past decade but in India we can easily say that the past 2 years have been paving the way for the digital era of retail.
The trouble is, many retailers don't leverage these assets to maximize full potential, making it increasingly difficult to differentiate and compete.
The organized gifting market in India is worth a whopping Rs 25,000 croreand the year-on-year growth for the market is estimated at 40-45 per cent
Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.
Globally it is $100 billion business while in India it is hardly a $200 million business but is expanding at over 40% year over year.