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How millennials are changing the consumption story of India?

3 minute breakfast to Alexa friendly recipes, how MTR is staying relevant to younger generation?

BY Shipra Srivastava  |  Oct 15, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

What’s common for Uber, Swiggy, Grofers- they are all asset light!

Any asset-light model is simply a business model whereby the company has relatively few capital assets compared to its operations.

BY Shwetha Satyanarayan  |  Jul 31, 2018  |  comments ( 0 )  | 

Can you breathe in "The Khadi War?"

Other traders too, seeing the sudden surge of demand for khadi apparels, have started selling apparels in the guise of khadi. Clearly, reason being, khadi sales rose 25% to Rs 2,509 crore in FY18 from the previous year.

BY Sharmila Das  |  Jun 22, 2018  |  comments ( 0 )  | 

Welcome to the season of renting

Furniture renting is not new to the millennials who love to live with less baggage and burden. But have you peeked into the world of seasonal renting of furniture? From TV projector screens to barbecue machines, millennials are making the most of such sea

BY Shwetha Satyanarayan  |  Jun 01, 2018  |  comments ( 0 )  | 

Top 5 retail visual merchandising strategies from the industry stalwarts

The compound annual growth rate (CAGR) of the Indian retail industry clearly depicts an overwhelming growth of 10% every year. If every piece falls in the right place then India will surpass the capabilities of China by the end of 2025.

BY Madhushree Chowdhary  |  Jun 01, 2018  |  comments ( 0 )  | 

How retailers and brands can target new age Omnishoppers in India?

A report by MasterCard said that about 80% of consumers across the globe are Omnishoppers and this figure could rise up to 100 % in the near future

BY Guest author  |  Apr 06, 2018  |  comments ( 0 )  | 

How Valentines Day Discounts Help Brands in Generating the Surge?

Discount led marketing is here to stay in India. However, brands need to do lot of innovation around how the discounts are structured and promoted.

BY Guest author  |  Feb 14, 2018  |  comments ( 0 )  | 

Why conversational commerce will be the new voice of shopping

Technology has proved highly beneficial for the retail industry, may it be shopping apps, AI or even soon to be operational voice based personal assistance. Is this a beginning of a new chapter in the retail ecosystem?

BY Shwetha Satyanarayan  |  Feb 02, 2018  |  comments ( 0 )  | 

Market Your Business Offline

Indian government too is doing its best to give equal opportunities to the domestic brands and start ups.

BY Nibedita Mohanta  |  Jan 04, 2018  |  comments ( 0 )  | 

Sit Back at Home and Do Business Online

India’s Business to Business e-commerce market is expected to reach US$ 700 billion by 2020. Online retail is expected to be at par with the physical stores in the next five years.

BY Nibedita Mohanta  |  Dec 15, 2017  |  comments ( 0 )  | 

What encourages big mobile brands to open doors to experience stores

No doubt online market has surely caught the consumer's eye for buying products, but today consumers like to touch and feel the product they choose to buy. Catering this need, many big brands are opening their experience stores.

BY Shwetha Satyanarayan  |  Dec 01, 2017  |  comments ( 0 )  | 

How to Reach Out to Potential Customers

The Indian retail industry accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment.

BY Nibedita Mohanta  |  Sep 26, 2017  |  comments ( 0 )  | 

Advantages Fashion Retail Brands can take this Festive Season

The Indian retail industry accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment.

BY Nibedita Mohanta  |  Sep 15, 2017  |  comments ( 0 )  | 

Importance of Quality Control in Retail Business

The Indian retail industry accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment.

BY Nibedita Mohanta  |  Aug 23, 2017  |  comments ( 0 )  |