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Showing 1 - 11 Articles out of 11

Spykar becomes “Associate Sponsor” to RISING PUNE SUPERGIANTS for IPL season 9 & 10

One of the largest and most popular Indian jeanswear brands, Spykar recently announced its alliance as an “Associate Sponsor” with RP – Sanjiv Goenka owned RISING PUNE SUPERGIANTS.

BY Aman Inder Sohi  |  Apr 14, 2016  |  comments ( 0 )  | 

CN partners with LEGO Group to back Nexo Knights merchandise

The site boasts mini-games including Wield the Shield, which gives kids the chance to win a bundle of Nexo Knights prizes, including the new toy range.

BY Gargi Bhardwaj  |  Feb 10, 2016  |  comments ( 0 )  | 

T-20 games attracts brands to invest big bucks

In order to increase retail consumption, brands are all set to invest close to Rs 2,500-3,000 crore over the period of next four months on the action packed T20 matches to gain ground and on air sponsorship.

BY Indian Retailer Bureau  |  Feb 04, 2016  |  comments ( 0 )  | 

FreeCharge to spend Rs 2,000 crore on cashbacks

Snapdeal-owned mobile transactions platform FreeCharge today said it will spend up to Rs 2,000 crore on promotions and cashbacks over 18 months to get more people transacting through digital platforms.

BY Indian Retailer Bureau  |  Nov 18, 2015  |  comments ( 0 )  | 

All India Gems & Jewellery Trade Federation gets Sreedhar G V as it new Chairman

The All India Gems & Jewellery Trade Federation (GJF) has appointed Sreedhar G V as Chairman. Mr. Sreedhar is the former Director and Vice Chairman of GJF and has been closely associated with GJF since it was first founded.

BY Indian Retailer Bureau  |  Sep 16, 2015  |  comments ( 0 )  | 

Paytm to spend Rs 500 crore on brand promotion in sports events

Mobile commerce firm Paytm will invest Rs 500 crore over the next four years for branding and promotion across sporting events.

BY Indian Retailer Bureau  |  Sep 16, 2015  |  comments ( 0 )  | 

Pepsi to replace Coca-Cola for NBA sponsorship

Pepsi will take over NBA sponsorship rights from Coca-Cola. The new deal is worth more than the previous one with Coca-Cola in terms of the overall investment.

BY Indian Retailer Bureau  |  Apr 15, 2015  |  comments ( 0 )  | 

IPL: 54 days of fame for brands

Nearly Rs 1500 crore are invested in advertising and endorsements during a 2 month long IPL season. All said and done, it's time now that the brands realise a year round visibility is more important than a 2 month long stint to fame.

BY Neha Singh  |  Apr 26, 2013  |  comments ( 0 )  | 

London Olympics: Time to rake in moolah!

With the month long Olympics set to begin in two days, retailers across the globe are set to cash in on the opportunity for maximising profits.

BY Neha Malhotra  |  Jul 25, 2012  |  comments ( 0 )  | 

Alluring kids, generating profits

Innovative marketing strategies to target kids.

BY Deep Shikha Bhagat  |  May 01, 2010  |  comments ( 1 )  | 

Attain brand visibility through sponsorship

Sponsorships offer great means of broadening your companys competitive edge by improving its image, prestige and credibility in the eyes of your target market. Recognising this potential, we explore the opportunity of using sponsorship in retail.

BY Sharmila Das  |  Oct 24, 2009  |  comments ( 1 )  |