Showing 1 - 11 Articles out of 11
One of the largest and most popular Indian jeanswear brands, Spykar recently announced its alliance as an “Associate Sponsor” with RP – Sanjiv Goenka owned RISING PUNE SUPERGIANTS.
The site boasts mini-games including Wield the Shield, which gives kids the chance to win a bundle of Nexo Knights prizes, including the new toy range.
In order to increase retail consumption, brands are all set to invest close to Rs 2,500-3,000 crore over the period of next four months on the action packed T20 matches to gain ground and on air sponsorship.
Snapdeal-owned mobile transactions platform FreeCharge today said it will spend up to Rs 2,000 crore on promotions and cashbacks over 18 months to get more people transacting through digital platforms.
The All India Gems & Jewellery Trade Federation (GJF) has appointed Sreedhar G V as Chairman. Mr. Sreedhar is the former Director and Vice Chairman of GJF and has been closely associated with GJF since it was first founded.
Mobile commerce firm Paytm will invest Rs 500 crore over the next four years for branding and promotion across sporting events.
Nearly Rs 1500 crore are invested in advertising and endorsements during a 2 month long IPL season. All said and done, it's time now that the brands realise a year round visibility is more important than a 2 month long stint to fame.
Sponsorships offer great means of broadening your companys competitive edge by improving its image, prestige and credibility in the eyes of your target market. Recognising this potential, we explore the opportunity of using sponsorship in retail.