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Showing 1 - 15 Articles out of 245

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Self-checkout gets popular, more brands turn to this payment

We bring you some key players who are setting new trend in India’s retail game.

BY Shwetha Satyanarayan  |  Jul 25, 2018  |  comments ( 0 )  | 

How tech startups are changing the fitness industry model

From following a fitness model on whatsapp and a meal chart on app to calorie count on a smart watch, millennials do everything to ensure that they are fit.

BY Shwetha Satyanarayan  |  Jul 18, 2018  |  comments ( 0 )  | 

How Mafatlal did achieve 11% growth in sales?

The article talks about the various technologies and SAP enterprise solutions implemented to achieve enhanced business outcomes.

BY Shipra Srivastava  |  Jul 17, 2018  |  comments ( 0 )  | 

Trends which are shaping the shopping malls in Digital era

This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.

BY Guest author  |  Jul 11, 2018  |  comments ( 0 )  | 

4 case studies that prove future lies in ‘experiential retail’

Following are few case studies demonstrating evolution of modern retail stores which can overcome the challenges eCommerce has brought.

BY Shipra Srivastava  |  Jul 10, 2018  |  comments ( 0 )  | 

5 things to know about Alibaba’s AI-powered fashion boutique!

This tech enabled fashion boutique fashion boutique is the latest example of Alibaba’s New Retail strategy

BY Shipra Srivastava  |  Jul 05, 2018  |  comments ( 0 )  | 

How Apple, Lush are harnessing customer first approach in the changing world?

Global retailers such as Lush, Apple, Ernster amongst others focusing on customer first approach not only to win laurels but also to improve business.

BY Shipra Srivastava  |  Jul 04, 2018  |  comments ( 0 )  | 

How adidas, Max Fashion, others are improving in-store conversions?

Endless aisle is an innovative technology which is helping the retailers in improving store conversion which results in improved revenue.

BY Shipra Srivastava  |  Jun 21, 2018  |  comments ( 0 )  | 

Four ruling trends from the Internet industry

Research agency Redseer has come up with its monthly survey highlighting top trends from the consumer Internet industry.Here are sneak peek on those..

BY Indian Retailer Bureau  |  Jun 18, 2018  |  comments ( 0 )  | 

How to make tier II cities retail ready for the future?

For long, metro cities and tier I cities have been on the maps of retailers and mall developers looking to expand and grow. Over the decade, however, the scenario changed with increasing lease rentals in metro malls.

BY Shwetha Satyanarayan  |  Jun 07, 2018  |  comments ( 0 )  | 

How to make tier II cities retail ready for the future?

Industry experts have announced that cities like Lucknow, Nagpur, Kochi and Jaipur will be the next retail hubs. But what does it take to make these cities retail ready? Shwetha Satyanarayan finds out.

BY Shwetha Satyanarayan  |  Jun 07, 2018  |  comments ( 0 )  | 

Best upcoming business ideas in India to start a retail entrepreneurship

If you are thinking of launching your own business, this is the right time to invest and enter the promising platform to create a remarkable future

BY Madhushree Chowdhary  |  May 23, 2018  |  comments ( 0 )  | 

Empowering HR in retail business

Mobile Sales Force Automation (mSFA) is one such smart tool which empowers HR professionals to drive SMART goals (Specific, Measurable, Achievable, Result Oriented and Time Bound).

BY Guest author  |  May 23, 2018  |  comments ( 0 )  | 

How Max Fashions India increased assisted sales adoption by 4X

Launched in 2004, Max is known for ‘Everyday Fashion’ and its ability to offer discerning shoppers a vast range of choices at affordable prices

BY Indian Retailer Bureau  |  May 16, 2018  |  comments ( 0 )  |