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Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.
Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
As per the company, Biodiesel made from used cooking oil is a cleaner fuel with 75% lower carbon emissions than diesel over its entire life cycle. It is an eco-friendly fuel that helps limit global warming, it said.
Blockchain technology will also guarantee a more transparent supply chain with consumers having access to all the information to determine whether a product meets their standards.
Brick and mortar stores which used to host seasonal sale or clearance sales for a period of not more than 15 days or so, had extended that duration to months, two years back. However, that's out-of-style now!
However, it's the restaurant and cafe chains many retailers are turning to, in order to expand their brand presence and find new customer base.
Other traders too, seeing the sudden surge of demand for khadi apparels, have started selling apparels in the guise of khadi. Clearly, reason being, khadi sales rose 25% to Rs 2,509 crore in FY18 from the previous year.
Endless aisle is an innovative technology which is helping the retailers in improving store conversion which results in improved revenue.
GST SuvidhaKendras help SMEs file their returns and make tax payments without having to invest in the necessary IT infrastructure.
Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.
These are the multimillion names that can are altering the retail industry with their innovative marketing strategies
.Cash transactions have caused a host of problems for MSMEs including delayed payments, untimely credit, and issues with getting loans