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Discount led marketing is here to stay in India. However, brands need to do lot of innovation around how the discounts are structured and promoted.
The article sheds light on few aspects to help the retail employees during peak season of shopping.
Republic Day, Valentines Day, Independence Day, EOSS are few events which generate maximum traction for retailers. As per Nielsen study, event sales contribute to 955 crore in modern trade (for the year ending May 2016).
Restaurant coupons are most popular with the fast food industry, however as consumers increase their frequency of eating at home (considering it to be a healthier option), restaurant companies are using 'coupons' as the tool to improve their sale
Visual merchandising is the art of displaying products in a way that would grab the attention of a customer and create an urge to shop. An important part of visual merchandising is display. Read on to know more