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Showing 1 - 15 Articles out of 51

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Human Intelligence the future of AI?

Global leaders too are not unaware of this new demand for Human Intelligence and have started to invest in this conversational ability.

BY Shwetha Satyanarayan  |  Jul 11, 2018  |  comments ( 0 )  | 

Capgemini research reveals consumers are embracing AI

These human-like qualities can generate significant goodwill and drive a greater propensity to spend for nearly half (48%) of consumers. However, many organizations are failing to take consumer pain points and preferences into account when applying AI tec

BY Indian Retailer Bureau  |  Jul 10, 2018  |  comments ( 0 )  | 

How AI is helping augment sales in retail

"Technology has changed the way people buy products online and thanks to AI, the number of queries we receive have increased to 30-40 per day from just 10 in a week," says Krishna, founder of Keva Ayurveda.

BY Shwetha Satyanarayan  |  Jun 25, 2018  |  comments ( 0 )  | 

How AI is helping augment sales in retail

The technology has optimized inventory management, distribution routes and allocations, as well as replenishment systems

BY Shwetha Satyanarayan  |  Jun 22, 2018  |  comments ( 0 )  | 

Suresh Narayanan among renowned names lined up for IReC 2018

Suresh Narayanan Chairman & Managing Director, Nestle India is among the leading names to take to the stage at The Indian Retail & eRetail Congress 2018(IReC)

BY Indian Retailer Bureau  |  Mar 12, 2018  |  comments ( 0 )  | 

Have you bridged the new digital divide yet

Today, it is very important for retailers to adapt to the digital route for doing trade. Not only this, but retailers should take more keen interest in bridging the new digital divide for providing consumers a seamless experience.

BY Shwetha Satyanarayan  |  Feb 10, 2018  |  comments ( 0 )  | 

How Digital Assurance is key to E-comm Success?

Digital assurance has emerged as a must-have solution to turn e-commerce brands successful in today's highly digitalised world.

BY Guest author  |  Jan 19, 2018  |  comments ( 0 )  | 

The Evolution & Growth of Lingerie Market in India

Today, the innerwear segment in India has witnessed unprecedented growth, all thanks to demand of stylish, sensuous and premium quality.

BY Tanya Krishna  |  Nov 02, 2017  |  comments ( 0 )  | 

10 Ways to Grow Your Business

The technological revolution, which has started a couple of years back, has given a solid push to the business industry of India.

BY Nibedita Mohanta  |  Aug 25, 2017  |  comments ( 0 )  | 

Loyalty is no longer about Points; but overall Experience

Customer Relationship Management (CRM) has changed throughout its transformation from being a mere framework to becoming a core business function.

BY Guest author  |  Jan 13, 2017  |  comments ( 0 )  | 

This is how eRetailers can cut logistics cost by 50%

While some players have also invested in building in-house logistics capabilities, the stark reality is that last mile fulfillment constitutes a majority (50-60%) of the total logistics expenditure.

BY Gargi Bhardwaj  |  Nov 03, 2016  |  comments ( 0 )  | 

This is how eRetailers can cut logistics cost by 50% while increasing efficiency

While some players have also invested in building in-house logistics capabilities, the stark reality is that last mile fulfillment constitutes a majority (50-60%) of the total logistics expenditure.

BY Gargi Bhardwaj  |  Nov 03, 2016  |  comments ( 0 )  | 

Airports - The next battleground for retailers in India?

Delhi International Airport Ltd (DIAL) surpassed the 48 million passenger mark in FY2015-16, witnessing a growth of 18 per cent in traffic over the previous year.

BY Guest author  |  Oct 20, 2016  |  comments ( 0 )  | 

Airports - The Next Battleground For Retailers In India

Very high returns for some brands from their airport stores explain why this format is turning so lucrative.

BY Guest author  |  Oct 12, 2016  |  comments ( 0 )  |