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Winnie The Pooh

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What made this furnishing brand get into licensing?

While operating in kids furnishing space, Athom Trendz wanted to establish connect between the child and the product, which is why the brand got into licensing, revealed Nitin Mohta, the director at the brand.

BY Gargi Bhardwaj  |  Jun 06, 2016  |  comments ( 0 )  | 

How a brand is making the most of social media?

While fashion leads the pack as trending licensing avenue in terms of volumes, home décor especially soft furnishing is catching up. Vandana Gupta of Belkado talks to Retailer about the licensed range of soft furnishing and her experience with licensing.

BY Gargi Bhardwaj  |  May 20, 2016  |  comments ( 0 )  | 

Nintendo teams with fashion label Vans for retro inspired footwear

The collection low-top and high-top Vans sneakers and slip-ons decorated with classic Nintendo iconography.

BY Gargi Bhardwaj  |  May 12, 2016  |  comments ( 0 )  | 

Even ladies are fond of Warner Brother characters

In a tête-à-tête with Retailer, Amrit Sethia, COO, SOIE shares insights about the licensing deal with one of the honchos of entertainment sector and the brand SOIE.

BY Gargi Bhardwaj  |  Jul 21, 2015  |  comments ( 0 )  | 

Disney launches Young at Heart collectionDisney launches Young at Heart collection

Cypress-based Vans has partnered with Disney to create a footwear and apparel collection called Young at Heart. The line debuted June 5.

BY Indian Retailer Bureau  |  Jun 26, 2015  |  comments ( 0 )  | 

Kids wear cashing on Character Licensing

Kids wear market in India is burgeoning with opportunities. Character Licensing is one such feather added to its hat which will take the industry forward. Let’s take a sneak peak.

BY Neha Malhotra  |  Dec 08, 2009  |  comments ( 3 )  |