Winnie The Pooh
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While operating in kids furnishing space, Athom Trendz wanted to establish connect between the child and the product, which is why the brand got into licensing, revealed Nitin Mohta, the director at the brand.
While fashion leads the pack as trending licensing avenue in terms of volumes, home décor especially soft furnishing is catching up. Vandana Gupta of Belkado talks to Retailer about the licensed range of soft furnishing and her experience with licensing.
The collection low-top and high-top Vans sneakers and slip-ons decorated with classic Nintendo iconography.
Cypress-based Vans has partnered with Disney to create a footwear and apparel collection called Young at Heart. The line debuted June 5.