People are shifting from discount focused purchase decisions to ease of delivery convenience based purchased decisions, regardless of the prices being a bit higher.
Offline shopping at malls is risky as well as prohibited due itswhile department stores, fashion chains and restaurants are taking a hit, due to the corona outbreak, online fashion gets a lifeline.
In retail, you face challenges of understanding, as far as possible, the net profitability and cost-to-serve by product and other dimensions (channel, supply chain route, customer, and vendor). Profit differs widely by many factors.