Brands need to keep themselves up to date on ongoing trends. They should use intelligent tools to build the right customer base and invest in building research and data on consumer behavior patterns.
As a holistic tool for brand communication, PR helps to create a leadership position for brands, by building a positive image of the brand spokesperson and by driving thought leadership.
With eCommerce ruling the industry, online advertising and marketing is being aggressively pursued by retailers to push their brands on the web platform.