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Adi Godrej

Showing 1 - 15 Articles out of 88

How GCPL is tracking the impact of trade promotions to optimize better ROI?

GCPL chose Oracle Demantra Predictive Trade Planning solution which provides the business insights based on data analytics.

BY Shipra Srivastava  |  Aug 21, 2018  |  comments ( 0 )  | 

What's common between Walmart-Flipkart and Amazon

In this week, we have seen e-commerce giant Amazon has rebranded its grocery service Amazon Now to Prime Now. Well, it makes sense for Amazon to capture the consumers who has evolved in ordering milk and bread online.

BY Sharmila Das  |  Jun 02, 2018  |  comments ( 0 )  | 

Best marketing strategies for FMCG products in India from the leading brands

These are the multimillion names that can are altering the retail industry with their innovative marketing strategies

BY Madhushree Chowdhary  |  May 19, 2018  |  comments ( 0 )  | 

How Women Power Is Creating A Difference In Retail?

Women’s Day is a remarkable occasion to celebrate the spirit of womanhood. There are many woman in retail who have created a difference, though the article we are endeavouring to identify few of them.

BY Shipra Srivastava  |  Mar 07, 2018  |  comments ( 0 )  | 

Artisanal food: A business beyond profit!

Artisanal food is comparatively new to Indian market; However,gradually, it is moving towards becoming one of main stream businesses in the time to come.

BY Shipra Srivastava  |  Dec 15, 2017  |  comments ( 0 )  | 

How dryfruits can be next Big thing in online space?

Dryfruits are fetching a lot of traction in online space. Owing to numerous advantages of exclusive online distribution many wholesellers are now turning into eretailers to reach out their consumer base directly.

BY Shipra Srivastava  |  Dec 05, 2017  |  comments ( 0 )  | 

India’s Home Fashion Industry Welcomes IKEA for Better Market Positioning

IKEA, the Swedish home furnishing giant has cemented its position in India and has big plans for the Indian home furnishing market.

BY Tanya Krishna  |  Oct 30, 2017  |  comments ( 0 )  | 

What’s driving the Indian home fashion market?

Today, Consumers have started renovating and redesigning their homes with home décor in order to make it more attractive.

BY Tanya Krishna  |  Oct 06, 2017  |  comments ( 0 )  | 

Rise of E-Grocery in India with Biggies like Tata, Amazon Entering Market

Many big names today are venturing into E-grocery segment on a big scale. What can be the reason? Let’s find out.

BY Tanya Krishna  |  Oct 05, 2017  |  comments ( 0 )  | 

How digital innovations are easing the omni-channel journey?

These days almost every retailer is going online. Tech innovations either in front- end area or back-end sides are just helping the brands in making their omni-channel journey easy.

BY Shipra Srivastava  |  Sep 20, 2017  |  comments ( 0 )  | 

How retail is going to change from July 1..?

GST benefits such as reduced taxes, seamless input tax credit, ease in supply chain will certainly spurt the growth of retail sector.

BY Shipra Srivastava  |  Jun 30, 2017  |  comments ( 0 )  | 

How Godrej Interio is solidifying its footprint

The company has aggressive growth plans to expand its retail network. The company aims to invest Rs. 500 cr to increase the manufacturing capacity.

BY Shipra Srivastava  |  Jan 13, 2017  |  comments ( 0 )  | 

How quality crafted furniture augments the home interiors

With rising trend for premium interiors and furnishing, brands are taking newer and bolder steps to attract customers. Let’s explore how the consumer demand is changing the business strategy.

BY Joyshree Saha  |  Oct 27, 2016  |  comments ( 0 )  | 

Godrej Interio to furnish India with its own ecommerce portal

Brand operates through its 56 exclusive stores installed across 18 cities of India and 800 dealer outlets.For its online orders, it has joined hands with Flipkart, Pepperfry and MebelKart.

BY Indian Retailer Bureau  |  Sep 15, 2016  |  comments ( 0 )  | 

Godrej reaches Goa with its 45th exclusive store

This mega store will house home appliances such as refrigerators, washing machines, air- conditioners and microwave ovens.

BY Indian Retailer Bureau  |  Sep 05, 2016  |  comments ( 0 )  |