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Organised retail penetration expected to reach 10% 2020 against current 7%
In 2017, increase in sales reached up to 128% in the weeks leading to Diwali
Internationally technology has been mushrooming for the past decade but in India we can easily say that the past 2 years have been paving the way for the digital era of retail.
According to the latest KPMG report Customer Experience- The New Operational Excellence personalization is the highest driver for customer experience journey.
Focused on experientials, the signature feature of the store is the 100 sq. foot horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience.
According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.
All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.
Leading research agency Ipsos has compiled the data of top 20 influential brands of India.
As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands
From following a fitness model on whatsapp and a meal chart on app to calorie count on a smart watch, millennials do everything to ensure that they are fit.