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Showing 1 - 15 Articles out of 395

Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Leading research agency Ipsos has compiled the data of top 20 influential brands of India.

BY Shipra Srivastava  |  Aug 02, 2018  |  comments ( 0 )  | 

Myntra Partners with WebEngage to Power Their User Engagement Strategy

This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy.

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Indian malls go hi-tech to wow shoppers

By uniting conventional methods with key success elements of the digital ethos, brick-and-mortar retailers, in fact, have an advantage over e-commerce.

BY Guest author  |  Jul 19, 2018  |  comments ( 0 )  | 

How Mafatlal did achieve 11% growth in sales?

The article talks about the various technologies and SAP enterprise solutions implemented to achieve enhanced business outcomes.

BY Shipra Srivastava  |  Jul 17, 2018  |  comments ( 0 )  | 

An analysis of the e-commerce growth in India

Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and

BY Guest author  |  Jul 05, 2018  |  comments ( 0 )  | 

Changing retail game with customer-driven commerce

From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.

BY Shwetha Satyanarayan  |  Jun 26, 2018  |  comments ( 0 )  | 

India leaps beyond need based clothing

The increasing purchasing power of male shoppers has spawned a new class of consumers who don't shop for utilitarian but stylistic functions.

BY Guest author  |  Jun 18, 2018  |  comments ( 0 )  | 

How to increase the efficiency of a retail store?

Physical stores are here forever. However, with changing times digital enablement is very important to increase the efficiency of the store

BY Shipra Srivastava  |  Jun 12, 2018  |  comments ( 0 )  | 

How digital transformation helps the Modern Retail Business?

Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.

BY Guest author  |  Jun 08, 2018  |  comments ( 0 )  | 

How upcoming businesses are facilitating timely delivery of products?

The logistics sector is booming and touted to be worth $307 billion by 2020.

BY Guest author  |  Jun 06, 2018  |  comments ( 0 )  | 

Empowering HR in retail business

Mobile Sales Force Automation (mSFA) is one such smart tool which empowers HR professionals to drive SMART goals (Specific, Measurable, Achievable, Result Oriented and Time Bound).

BY Guest author  |  May 23, 2018  |  comments ( 0 )  | 

This is how you can save big while shopping online

These e-commerce tech giants have helped connect the buyer and seller, thereby protecting some of the most ancient and even dying arts/tradition and products. All you need as a customer is a smartphone and glance through your various choices and once the

BY Shreevidhya Subramanian  |  May 22, 2018  |  comments ( 0 )  | 

Top 10 tips for Indian start-ups to cut through competition

All the start-up enthusiasts are recommended by the experts to take one step at a time and plan remarkably well

BY Madhushree Chowdhary  |  May 16, 2018  |  comments ( 0 )  | 

The last mile delivery conundrum for e-commerce sector

The article sheds light on few significant challenges that the e-commerce companies are facing when it comes to last mile delivery

BY Guest author  |  May 15, 2018  |  comments ( 0 )  | 

How Starbucks is brewing up digital transformation?

Starbucks is deploying in its busiest stores is Digital Order Manager that will assist baristas in the store with the management of customer orders.

BY Shipra Srivastava  |  May 15, 2018  |  comments ( 0 )  |