Lately Freecultr has been in the market to raise funds, but without any success amid funding drying up and this prompted the company to initiate talks to sell to Arvind.
Why do brands prefer to make the big debut in malls rather than open standalone stores in high streets, asks Urvi Vira, Head Marketing, Growel's 101 Mall.
Aero's immediate competitors Zara and Gap have clocked sales per sq ft of about 180 and 250 respectively a month. Interestingly all three fashion retailers are located at the same mall in Delhi.
Arvind Lifestyle Brands Ltd. brings another international brand to the Indian market. This time, its American fast-fashion store chain, Aeropostle, which has been launched today at Select City Walk, Saket, New Delhi.