Expecting a CAGR of 20.6 percent and setting a target of reaching US$ 103.7 billion by 2020, the Indian fast moving consumer goods market is all set to concorde its way to glory.
The Indian retail market is a complex market owing to the size and population of India. Different consumption patterns exist across the country owing to diverse influences, seasonal and other cultural factors.
Amazon has decided to put its foot on the accelerator and infuse investments to enhance its technology and to stock up the large variety of products before the festive season.
Apart from streaming in forthcoming flicks such as Ae Dil Hai Mushkil, Ok Jaanu, and Badrinath Ki Dulhania, it will also feature some of the popular releases.
Presently, Amazon's 24 fulfillment centres are located across 10 states of the country. Further, India is the only country where company has built its own delivery infrastructure.
The recent inclusion by Amazon to boost the number of sellers on its platform has churned its business wheels, helping the company to take a big leap in the race.
The company floated its delivery network as a pilot programme called 'I Have Space' in May 2015 and it is now on a spree of churning its wheels faster to reach deeper into the market.
This move by the company can act as a catalyst for its business. It will help the firm to climb up the ladder and to come head to head with Amazon India.
The company has gone on board by augmenting its storage capacity to 5.5 million sq/ft for sellers on the marketplace who will use the centers by Amazon service.