Importance of having a Go-to-Market Strategy Before Launching On Amazon
2Min Read
In a nutshell, launching a product on Amazon without a Go-to-Market strategy is like going to a war without your weapons.
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The pursuit of winning the great Indian kirana race
2Min Read
After Facebook investment (Rs 43, 574 c)in Jio network, Amazon India too has announced ambitious plan for Kirana retail.
How Amazon India is planning to win the upcoming festive season?
2Min Read
This is the first time Amazon India has opened its homepage for external brands; so far, brands were only allowed to buy promotional space.
Rising demands in e-retail segment fast-tracking supply chain
3Min Read
While the development of the e-retail industry has been exponential, it has also led to some challenges due to amplified expectations among consumers.
5 things to know about new ecommerce policy
1Min Read
The government has tightened guidelines for FDI in e-commerce market places, barring players, including Amazon and Flipkart, from selling exclusive-only products on their platform.
Top 5 strategies that successful brands are using
3Min Read
Today we have brands such as Google and which have managed to create dominance in their respective sectors and emerged as anchor points for entire ecosystem.
Why smaller towns are big players this festive sale season?
3Min Read
This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.
How millennials are changing the consumption story of India?
3Min Read
3 minute breakfast to Alexa friendly recipes, how MTR is staying relevant to younger generation?
How Indian retail is finding its ways amid amid ecommerce and malls?
12Min Read
Organised retail penetration expected to reach 10% 2020 against current 7%
How marketing automation platforms are transforming Retail Sector?
4Min Read
Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.
How health supplements are changing conventional retail shelve?
3Min Read
India's health supplement and nutraceutical industry is rapidly growing and is poised to be USD 10 billion industry by 2025.
Google, Amazon and Jio are India's Most Influential Brands: Ipsos
2Min Read
Leading research agency Ipsos has compiled the data of top 20 influential brands of India.
3 tips to have perfect Size Guide for your ecommerce website!
2Min Read
It is important for your customers to experience right size chart. Do bear in mind there is no such thing as one size fits all.
Four Voice assistants trends that are changing the retail sector
3Min Read
While Alexas brains plus Amazons retail muscle is a lethal combo for getting high on shopping, the impact voice assistants have are game changing in retail sector at large, here are my top four
How small companies can compete with Flipkart and Amazon?
3Min Read
Other than the quality of product or service that is being offered to customers, there are many small things which really create the difference.
3 Big Business Problems that every e-commerce company is looking to Solve with Machine Learning
2Min Read
Many big e-commerce companies such as Amazon is relying heavily on machine learning to solve many operational hurdles.
The transformation of Indian shopping festivals
3Min Read
Brick and mortar stores which used to host seasonal sale or clearance sales for a period of not more than 15 days or so, had extended that duration to months, two years back. However, that's out-of-style now!
An analysis of the e-commerce growth in India
3Min Read
Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and
The next phase of White Revolution is here
3Min Read
The online milk-retailers will have to bear warehouse operational cost. Specifically, labor cost of picking and packing orders where kirana shops and supermarkets don't fall into. As in supermarket or kirana stores, we consumers go and pick our preferred
Myntra, Amazon announce discount war with 50-80% off
3Min Read
Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.
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