company's entry into the smartphones and television category in India is a strategic move that reinforces its commitment to lead technology and innovation.
This can prove a big setback to the company with its competitors such as Amazon and Snapdeal ramping up their operations for the upcoming festive season.
The company is expecting around five million footfalls annually at its Mumbai store. Brand is also searching land in other metro cities such as Bengaluru, Delhi and the NCR region.
Over 86 per cent of eCommerce customers in a recent study by Forrester Research said that when retailers personalise, and personalise well, they are influenced to buy more.
The move might prove to be a lucrative one for sellers but experts feel that this policy might strike a wrong cord and company might lose huge chunk of its customers.
The investment, which follows a US $150 million fundraise in March, will be directed at building networks of farmers who will primarily supply fruits and vegetables
Many online retailers have already started working towards building a strong logistics network by making the delivery of products as quick as possible.
The Bengaluru-based online retailer has managed to bring back at least three of its ex senior executives to take on the increasing competition by its peers
Amazon started with 100 sellers three years ago and at present has over 85,000 sellers growing at 250 per cent year-on-year and adding over 90,000 products a day.