Regulations in India don't allow e-tailers to buy the goods from manufacturers and sell them on their site. Therefore, the e-tailers have to rely on various distributors for shipping the products sold on their site.
Continued with lowdown of performance, Jabong has become the black sheep among Rocket Internet's Global Fashion Group (GFG) portfolio of 10 odd companies, which together reported revenues of $901.61 million in H12015.
Winning market-share in India is one of Amazon's biggest challenges right now. It hit $1 billion in sales there faster than it has in any other geography, but continues to face huge hurdles and growing competition.