Apparel brand

To aid the expansion plans, the brand will be investing Rs 150 crore during the first phase. In the second phase, it has plans to invest another Rs 100-125 crore (2022-23).

Prabhkiran Singh, CEO, and Founder, Bewakoof while speaking at a webinar #EmpoweringD2C in collaboration with Shipway states, "Our purpose at Bewakoof is to add lightheartedness to life. We do it by adding expressions to our products.

The apparel industry has gained a huge customer base because it offers the utility of shopping at malls or local stores from the comfort of each customer's home

The online sales jumped from 2 percent of overall sales to nearly 10 percent with a continuing upward trend majorly contributed by growth in Tier II and Tier III cities.

Keebee's premium organic collection includes basics and ethnic wear for boys and girls in soft, breathable cotton.

In this time of the global pandemic, it is important to celebrate the local brands that are working day in and out to boost the economy.