As Madbow Ventures is going to launch many more stores in the coming months in the Delhi NCR region, these stores will be under the different names of its multiple brands.
To aid the expansion plans, the brand will be investing Rs 150 crore during the first phase. In the second phase, it has plans to invest another Rs 100-125 crore (2022-23).
Prabhkiran Singh, CEO, and Founder, Bewakoof while speaking at a webinar #EmpoweringD2C in collaboration with Shipway states, "Our purpose at Bewakoof is to add lightheartedness to life. We do it by adding expressions to our products.
The apparel industry has gained a huge customer base because it offers the utility of shopping at malls or local stores from the comfort of each customer's home
The online sales jumped from 2 percent of overall sales to nearly 10 percent with a continuing upward trend majorly contributed by growth in Tier II and Tier III cities.