apparel fashion

Although, the Indian fashion market is largely dominated by the global premium brands, but offlate many Indigenous brands have started making wave.

This partnership marks a key milestone in the sustainability journey of LENZING ECOVERO as the eco-viscose fiber's forays into one of India's leading fashion houses.

While back, choices used to scanty in this space, and was not proportional to changing habits of new age consumers. This scarcity led to the birth of many sock-preneur who have vouched to bring socks revolution.

Fashion styles have low shelf time & high freshness. This leads to dead inventory or loss of sales. And esp when sold on credit - this dead inventory is sometimes returned to the supplier.