Slower recovery in revenue will mean the operating margin of apparel retailers will remain moderate at 4-5 percent for this fiscal, compared with our earlier expectation of 7-8 percent.
Organic apparel not only protects skin and health but the planet as well as it is anti-pesticide and free of chemical fertilizers, whereas the non-organic fiber has life-threatening chemicals and hazardous effects on health as well as the environment.
Other traders too, seeing the sudden surge of demand for khadi apparels, have started selling apparels in the guise of khadi. Clearly, reason being, khadi sales rose 25% to Rs 2,509 crore in FY18 from the previous year.
Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.
According to experts, the Rs 30,000-crore Indian denim industry, which has been growing 15% annually for the last five years, is expected to be worth Rs 54,600 crore by 2023.
Children too are not spared from the glitterati, all thanks to the media and internet availability, which has squeezed the entire world to fit into a smart phone.
Womens apparel, which accounted for Rs 1 lakh crore of the Rs 2.6 lakh crore apparel market in 2015, is growing at 11 per cent CAGR, while the branded segment is clocking a 20 per cent growth, the report said.
Modern age consumer is more e-connected than ever, with more access to and deeper engagement with content and brands, thanks to the proliferation of internet devices.
The brand is looking to expand its footprint by adding 60 new stores by the end of the current financial year. Also, the brand is planning to go bullish on adventure sports gear category.
Aavantam claims to have a collection of covetable clothing and accessories that will highlight your individuality by enhancing your own unique sense of style.
Myntra has introduced key features like Shop by Sport and Shoe Finder technology that enable customers to shop for exactly what they want by filtering products as per their specific requirements.
The new formed Future Specialty Retail was formed with a subscription amount of Rs 5 lakh. Currently the fashion wing of Future Group runs various brands including Central, Brand Factory, Indigo Nation, Lee Cooper, Sculler and Clarks.
Online commerce has inherent advantage of know your customer, analytics and personalisation whereas offline retail has advantages of curation, advisory, entertainment and experience.
It has recently launched an eCommerce asset to tap into the market which is largely dominated by heavily funded international retailers and startup backed by global tech investors.