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Showing 1 - 15 Articles out of 605

Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan  |  Nov 01, 2018  |  comments ( 0 )  | 

How value retail is emerging as high profit business?

value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

Here are some unknown truths about online sales

E-tailers generated their higher ever sale performance over the five festive days from 9 th -14th Oct 2018.

BY Shipra Srivastava  |  Oct 16, 2018  |  comments ( 0 )  | 

Why ‘smaller’ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  | 

How Indian retail is finding its ways amid amid ecommerce and malls?

Organised retail penetration expected to reach 10% 2020 against current 7%

BY Indian Retailer Bureau  |  Oct 03, 2018  |  comments ( 0 )  | 

‘Femina FLAUNT’ launches its Fragrance range

Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), launched their Fragrance category at the India Licensing Expo (ILE) 2018

BY Indian Retailer Bureau  |  Sep 14, 2018  |  comments ( 0 )  | 

How to connect with customers?

In addition to donating all its proceeds from its Charity Pot lotion;hosts in-store demonstrations that support the brand’s commitment to environmental conservation, animal welfare, and human rights.

BY Shwetha Satyanarayan  |  Sep 04, 2018  |  comments ( 0 )  | 

How brands are experimenting with newer ways to customer loyalty?

According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.

BY Guest author  |  Aug 27, 2018  |  comments ( 0 )  | 

How Startups Are Redefining India’s Bespoke Clothing Segment?

Although the bespoke clothing segment is mostly unorganized, it has a huge potential waiting to be tapped.

BY Tanya Krishna  |  Aug 07, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Trends shaping the Indian fashion industry!

In order to tap the emerging opportunities, organisations are deploying unique strategies to penetrate new markets and differentiate their offerings.

BY Shipra Srivastava  |  Jul 31, 2018  |  comments ( 0 )  | 

Main Streets in top 8 cities rule the retail leasing landscape in Q2'18: CUSHMAN & WAKEFIELD

Current mall inventory across 8 cities is 232 malls, spread across 81.26 msf. There is a 16% increase compared to last 3 years.

BY Indian Retailer Bureau  |  Jul 30, 2018  |  comments ( 0 )  | 

4 case studies that prove future lies in ‘experiential retail’

Following are few case studies demonstrating evolution of modern retail stores which can overcome the challenges eCommerce has brought.

BY Shipra Srivastava  |  Jul 10, 2018  |  comments ( 0 )  | 

Are e-commerce players moving towards the cashless economy?

It was in 2015 that MasterCard indicated that India was one of the countries least ready to switch to a digital payments system.

BY Guest author  |  Jul 04, 2018  |  comments ( 0 )  | 

Social commerce clicks with new age buyers

When there are over 200 million active social media users in a country, a feedback often makes or breaks the deal. This new age conversation between the retailer and a customer is taking form as social commerce, a new-age retail trend.

BY Shwetha Satyanarayan  |  Jul 04, 2018  |  comments ( 0 )  |