Today, customers want retailers to know and delight them across touch-points be itbrick-and-mortar stores, mobile app, websites, shopping kiosks, or call centers.
Augmented reality in the retail market was valued at $411.3 million in 2017. It is projected to reach $7,951.2 million by the end of 2023 and will grow at a CAGR of 47.1 percent.
The biggest transition is work from home, due to which consumers have changed their traditional shopping habits and have opted for online shopping through websites or apps.
Successful omnichannel retailers need to focus on enabling and empowering customers to use their preferred sales channels at any point of the purchase process.
Apart from the comfort component, the new-age consumers are also overtly aware of the aesthetics and design of the furniture and this is where the technology comes into the picture.
The customer lifetime value of a loyal customer is higher and hence it is beneficial to provide a memorable experience further leading to word-of-mouth marketing for the brand.
Today, the use of technology for trying, discovering and personalizing products and routines - is disrupting in-person beauty consultations, and product testing for customers. AR/ VR is the next evolution in product try on.
Digital Darwinism played a critical role in pushing companies to adopt technology and take the buying-selling experience to the next level by connecting with customers emotionally.
With e-commerce being a looming threat to the business, malls have to focus on customer satisfaction and experience to ensure customer retention and business expansion.
AR and VR are making customers life better with a wide range of exciting opportunities like a virtual trial room, try before you buy, try it and take it, try on without taking off, or see my fit.