Adding 140 stores into its total tally of 829 stores over the last one year, the oldest motor cycle brand in the world, Royal Enfield, is on launching spree and adding few more stores in metros and Tier II and III cities across the country.
Indian two-wheeler industry has embraced the new concept of electric vehicles like many developed countries. But, the innovation was short-lived and the market did not take off after a promising start. What went wrong?
The company aims at providing a transparent and a smooth end-to-end experience to the consumers in terms of pricing or delivery. With this move, the online marketplace is eyeing to nab a 2 per cent share in the domestic two-wheeler market.