India's nutraceutical market is expected to account for about three percent of the global market share by 2022 vis-a-vis the current two percent share.
There have been quite a few such companies/ brands that rebranded itself to become D2C since the business model has been attracting both consumers and investors alike.
The market for Ayurvedic and herbal wellness products in India is expected to grow from around US $ 4 billion in 2018 to over US $ 9.5 billion by 2024.
Patanjali is making more than just a wave. Its success is based on the fundamental principles of providing healthy alternatives of staples and personal care products.