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How AI is next big thing in data driven customer engagement?

The Big Data generated as a byproduct of our increasingly interconnected existence is a vital resource in AI development.

BY Guest author | Oct 20, 2018 | comments ( 0 ) |

Move over apps- Hereâ€™s why voice shopping is the next big thing

Experts assert that voice will be the preferred mode of transaction for e-commerce, banking, and payments in the near future.

BY Shwetha Satyanarayan | Jul 27, 2018 | comments ( 0 ) |

Why it is important for retailers to focus on app strategy?

By 2021, users will spend more than 3 trillion hours in apps globally, and industry professionals expect sustained growth across the app economy.

BY Indian Retailer Bureau | Jul 09, 2018 | comments ( 0 ) |

Top 4 best practices of brand reputation management

Customer perception is key in branding. You can work hard to make your brand appear a certain way to the world, but if customers arenâ€™t buying it, none of your branding efforts matter

BY Shipra Srivastava | Jun 29, 2018 | comments ( 0 ) |

Single brand retail trade:Emergence over decades

The Government is silent on the retailing of sub-brands under the ambit of single brand and the benchmark to distinguish between a sub-brand and separate brand, thereby making it a grey area. For eg. Oriflame, in addition of selling its product, is also i

BY Guest author | May 25, 2018 | comments ( 0 ) |

This is how brands are retaining customer loyalty

Loyalty programs few years ago revolved around a simple rule -the more you spent, the more loyalty stock you gain. It's now a tech-tool to retain young customers. A brand with right reward rule can be a success criterion to long term value in retail.

BY Shwetha Satyanarayan | Mar 31, 2018 | comments ( 0 ) |

A Sneak Peek On Women Entrepreneurs in retail start-ups!

The article sheds light on how women are changing the retail start-up eco system in India.

BY Shipra Srivastava | Mar 08, 2018 | comments ( 0 ) |

How to Get Big Bazaar Franchise?

The success of Big Bazaar is enviable for all the good reasons, which is why there are startups and aspiring businessmen who want to grow under the wings of such a big brand.

BY Nibedita Mohanta | Jan 18, 2018 | comments ( 7 ) |

Shopping Malls Decked Up for Christmas & New Year

This Christmas and New Year is surely going to be special for shopping malls as they prepare themselves to woo the consumers with their spectacular decor and spellbound experience.

BY Tanya Krishna | Dec 22, 2017 | comments ( 0 ) |

Startup Ideas to Lighten Up Indian Wedding Industry

It is one of the most flourishing businesses, which will never see a dark day in India, where people tend to spend one-fifth of their lifetime income.

BY Nibedita Mohanta | Dec 04, 2017 | comments ( 0 ) |

How to earn high ROI and quick break-even with minimum investment?

Mobile accessories could be lucrative segment for those who have started early as as the market can be vouched for high ROI and quick break-even, if invested wisely.

BY Shipra Srivastava | Nov 02, 2017 | comments ( 0 ) |

PVR Director's Cut goes an extra mile by partnering with L'Opera to launch L'Opera-Salon de The.

BY Tanya Krishna | Oct 09, 2017 | comments ( 0 ) |

How renting in luxury is changing the game?

As per the media report, online fashion rental market in India is pegged at $3-4 bn and growing at a healthy rate due to continuous explosion of start-ups in fashion renting business.

BY Shipra Srivastava | Jul 17, 2017 | comments ( 0 ) |

Missing the ecommerce party â€“ Indian Railways

The current market size of ecommerce logistics is Rs 200 crores and given the growth rate of this industry at close to 50%, it should increase to Rs 1000 by 2020.

BY Guest author | Jun 29, 2017 | comments ( 0 ) |