Barbie

Papercutz will develop a range of titles based on the Barbie media properties and toy franchise.

BeatBo is engaging and interactive and has a multicolor LED tummy display as well as three modes of play: Dance and Move, Learning and Games and Record a Song.

Talks between the two have been on and off over the last few months after Hasbro approached the Barbie doll maker towards the end of last year.

The new Fashionistas doll line will include four body types (original, curvy, tall and petite), seven skin tones, 22 eye colors, 24 hairstyles and a multitude of fashions and accessories.

Raj Kumar Jain, the Managing director of Bonjour reckons online space as a boon to niche category like socks, why citing the reasons why a socks manufacturer can expect a growth of 30 per cent through online channel.

Betting big on brand licensing, Usha International, a leading player in the sewing machine industry, has inked pat with Mattel Inc to produce 'Usha Janome - My Fab Barbie' - Barbie branded sewing machine for kids.

Kids wear market in India is burgeoning with opportunities. Character Licensing is one such feather added to its hat which will take the industry forward. Let's take a sneak peak.