BCCL

The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.

In a 'co-create' & 'co-own' partnership, Bennett, Coleman & Co. Ltd. (BCCL) together with Shoppers Stop, has launched 'Femina FLAUNT' fashion at Juhu store.

In a unique co-create and co-own way Bennett, Coleman & Co. Ltd. (BCCL) has partnered with Shoppers Stop to extend Femina, its flagship brands, into the consumer products space.