Sustainability is a journey with a wide and complicated route, given that it affects every step of the business be it supply chain, packaging, sourcing, suppliers, partners, or even consumers.
A strong social and online following with a vast customer base of loyal customers and large recruitment of new customers each month is a major reason behind the growth
VLCC is now set to open IPO and to offer two components: primary - fresh issue of Rs 300 crores and secondary - sale of shares by existing shareholders comprising 23.69 percent of the pre-issue paid-up capital
The development of easy consumer accessible e-commerce, on-click available brand websites, and promotional social media platforms is sure to bring about growth in the beauty industry.
The Indian cosmetics and skincare market is flooded with international brands and despite higher price points has managed to lure high-income consumers.
E-commerce sales of beauty and personal care increased by 23 percent over 2020-2021, while virtually enabled at-home experiences will remain an imperative to drive e-commerce sales.
Conscious consumerism has not only increased the market for vegan products, but has also brought into notice the viability, affordability and advantages of using vegan products.
Personal Care organizations can accumulate information about new clients and keep up data about existing ones to give an exceptional internet shopping experience customized to every client's requirements.
The massive push to the digital economy has given companies a platform and a huge opportunity to connect directly with consumers which has further led to the emergence of a plethora of D2C brands.
Amid a huge competition wherein every industry is toiling hard to reign supreme, it is the Indian beauty and personal care industry which is riding high.