Focused on experientials, the signature feature of the store is the 100 sq. foot horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience.
With change in strategy, looking beyond discounts and offers becoming the need of the hour, many brands are introducing their private labels to tap their consumer base.
Not only have salons increased their footfalls, the business of beauty is witnessing a revolution like never before. Brands launching make-up app, exclusive stores and at-home beauty services are catching up investors attentions too.
Britain's luxury beauty brand Uber has unveiled its first India outlet in Bangalore, offering beauty services and a host of beauty products under the same brand name.
Leading professional hair care brand L'Oral Professionnel targets year-on-year (YoY) growth with at least 25 per cent CAGR for the next 5 years. Presently, the brand's high-end products are available in 350 cities and sold through 35,000 salons.
Hair and beauty chai, Naturals is in talks with private equity fund companies to raise Rs 100 crore as it plans to expand its footprint across the country, says a PTI report.
A number of foreign cosmetics brand have entered the local market in a bid to carve their niche in this booming market, and are also expanding their network in smaller towns.