Technology enhancement was yet another topic that was touched at Indian Retail Congress 2017(IReC 2017). Speakers at various points highlight that AI, VR and AR will play pivotal role in enhancing the experience be it online or offline retail.
The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.
Being Human Clothing introduces its Spring Summer 2016 campaign featuring Salman Khan and actress Elli Avram. The campaign, shot at a location on the outskirts of Mumbai, has been designed by Pulp India and shot by ace photographer, TarunVishwa.
Being Human has made a splash in the fashion industry with their casual and stylish clothing range under the licensing partner Mandhana Industries Ltd has brought out cool summer apparels in their SS15 collection.