COVID-19 pandemic has upturned the world and reorganized the way organizations conduct business as they are struggling to keep up with the uncertain economy.
It was one of the major subjects of discussion at India Retail Congress 2017. The article is based on theme how commerce is important instead of channel of trade and how brands are leveraging different channels to reach out to consumers.
The chase to offer newness and exclusivity has made the brands seek out newer ways to tap the section of super-consumers and this is where brand licensing comes into play.
As Marvel Superheroes assembled to take sides in Captain America: Civil War, Disney India's Consumer Products business has brought as many as 70 brands under licensing agreement
Breaking the monotony, some retail CXOs have infused their vision in order to expand their businesses. Retailer Media catches up with these Daring Retail Heroes to know more about their success stories.