Incense is just very small example regional retailer doing something extraordinary,brands such as Fab India, W, Ritu Kumar, BIBA, AND, Allen Solly, Van Heusen etc., which have been quite successful here, and on their way make it big in international arena
BIBA, India's leading ethnic apparel brand is moving to a new and fresh identity. Through more than 25 years, the brand has stood for a celebration of Indian origin fashion that has captured the imagination of young girls and women in India.
Ethnic wear brand, Biba today launched its online portal to leverage the country's fast growing e-commerce space and also cash on the ongoing festive season, says a PTI report.