Biba

Going with the global mood, now retailers are launching season specific collections well in advance.

Brands like Biba, Pantaloon, ITC, Unlimited, Imara, Crimson Club, Arrow, FBB, Max are playing big on sustainable line.

Incense is just very small example regional retailer doing something extraordinary,brands such as Fab India, W, Ritu Kumar, BIBA, AND, Allen Solly, Van Heusen etc., which have been quite successful here, and on their way make it big in international arena

BIBA partners with Ministry of Textiles, Govt. of India to unveil the India Handloom Brand garments at BIBA store

BIBA, India's leading ethnic apparel brand is moving to a new and fresh identity. Through more than 25 years, the brand has stood for a celebration of Indian origin fashion that has captured the imagination of young girls and women in India.

Ethnic wear brand, Biba today launched its online portal to leverage the country's fast growing e-commerce space and also cash on the ongoing festive season, says a PTI report.

Retailers are actively engaging with their target audience to promote collections.

A range of new products and features are being rolled out to woo consumers this summer, along with innovative marketing strategies.

Retailers are betting big on the upcoming festive season but are customers ready to loosen up their pockets as much?