For a country that has over 200 million online consumers, who share personal data that starts from mobile numbers to postal address and goes up till bank details, protecting the data of these consumers is no small feat.
A global report that highlights the need of technology service providers to help businesses, government and consumers understand the implications surrounding the splurging need of the cloud in their day-to-day operations.
In a fast changing business landscape, information is emerging as the new currency. Businesses today are dealing with huge amount of data every single day; industry estimates predicted that the 2014 annual internet traffic exceeded 667 exabytes.
Retailing is set to be data-driven as never before. Big Data and analytics bring to the table critical customer and business insights through actionable insights, drive performance and fuel growth across retail formats.
Indian market is still in early stages of adoption of analytics. However, with surplus talent, established infrastructure, and a mature ecosystem, India is on its way to become a global hub for analytics.
Knowing your customer is a motto as relevant today as it was in the days of the neighbourhood retailer. With unlimited shopping options, securing customer insights to build enduring one-to-one relationships is more critical now than ever before.
Big Data can help take out meaningful shopper/consumer data to better business prospects. It can be quite interesting for companies looking out to maximise the opportunity that lies in understanding the customer's behaviour.