BlueStone

With changing time precious jewellery has started getting acceptance within the online channel. However, the key to success is innovation with personalization.

BlueStone.com is presenting the finest range of modern and contemporary jewellery designs and styles, the campaign promotes the brand as the go-to jewellery destination for women.

With much coherent retail and eRetail policies, advancements in FDI norms and rising preference of digital shopping, eCommerce in India is heading towards its unpredictable best.

The model was first incepted by some leading online marketplaces such as UrbanLadder, Lenskart and Caratlane etc., but now it's been widely picked by eRetailers across the segments of retail including fashion.

Over the next 12 months, BlueStone will invest Rs 40 crore towards marketing. Investments are being made on educating customers about online jewellery buying.