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Showing 1 - 15 Articles out of 2222

“We aim to launch Nykaa exclusive store by next year”: Reena Chabbra

In an exclusive conversation with Reena Chhabra, CEO, Nykaa (FSN Brands) sheds light on the growth strategy of the company.

BY Shipra Srivastava  |  Dec 06, 2018  |  comments ( 0 )  | 

MATTLOOK COSMETICS debuts 6.5 bn Indian Cosmetic & beauty Industry

The Company has set up a R & D and product design centre in Delhi which is responsible for product designing and testing before it hits the market

BY Indian Retailer Bureau  |  Nov 22, 2018  |  comments ( 0 )  | 

5 Ways to Get Hyperlocal Marketing Right

Hyperlocal marketing plays a critical role in improving your ROI, if you’re a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your business’ growth.

BY Guest author  |  Nov 20, 2018  |  comments ( 0 )  | 

Wrangler launches Wrangler 20X as a Flipkart exclusive

Wrangler 20X is launched to capitalize on the festive season which will witness a sharp rise in the purchasing frequency.

BY Indian Retailer Bureau  |  Nov 16, 2018  |  comments ( 0 )  | 

How retailers can maximise profit on ageing inventory during slowdown?

An excess inventory platform will buy all your excess or unsold products with market accepted offers, will ensure capital is unblocked.

BY Guest author  |  Nov 15, 2018  |  comments ( 0 )  | 

Why More One Person Businesses Are Breaking 1 Million In Revenue?

Krug is part of one of the most exciting trends in our economy: the growth of ultra-lean one-person businesses that are reaching and exceeding 1 million in revenue.

BY Guest author  |  Nov 12, 2018  |  comments ( 0 )  | 

AMBRUS JEWELS by ARPIT GOYAL launched its first flagship store

The company unveiled its first flagship store at Defence Colony in South Delhi on 31st October 2018.

BY Indian Retailer Bureau  |  Nov 02, 2018  |  comments ( 0 )  | 

Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan  |  Nov 01, 2018  |  comments ( 0 )  | 

How value retail is emerging as high profit business?

value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan  |  Oct 29, 2018  |  comments ( 0 )  | 

Consumers in India are shopping online more frequently, and they prefer marketplaces: Study

In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.

BY Indian Retailer Bureau  |  Oct 26, 2018  |  comments ( 0 )  | 

The Emergence of Analytical Techniques in Value Retail

In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.

BY Guest author  |  Oct 24, 2018  |  comments ( 0 )  | 

How Instagram is changing fashion retailing?

Intagram is changing fashion industry and becoming a launch platform for many budding fashion designers.

BY Shipra Srivastava  |  Oct 18, 2018  |  comments ( 0 )  | 

Premium organic skincare brand Ikkai launched in India

Ikkai offers an innovative range of skin care products that are made with naturally sourced ingredients and enzymes.

BY Indian Retailer Bureau  |  Oct 17, 2018  |  comments ( 0 )  | 

Why ‘smaller’ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  |