Brand licensing not only helps the manufacturers of the licensees' position themselves in the market, it also enable them to address the issue of credibility.
The products at Bollywoo are not 'similar' but exactly 'the same' to what is there in the movie, revealed this young entrepreneur while talking to us over a cup of coffee during his visit to Delhi.
The first phase of the launch would focus on leather bags, belts and accessories. Police-branded shoes would be added, followed by the Spanish brand Torero's leather accessories and Swarovski IB handbags in later phase.
In a candid conversation with Retailer, the super-excited COO of the brand Binal Shah divulged the benefits brand has churned out with the brand licensing alliances.
As per the agreement, Crocs will develop and market a three-pack of JIbbitz shoe charms featuring Elmo, Big Bird and Cookie Monster, as well as a new style of Elmo fuzz lined clogs for kids.
Warner Bros. Consumer Products has partnered with Puma to introduce a children's footwear and apparel collection inspired by DC Entertainment's Superman property.
Black White Orange will represent media major NBCUniversal's arm NBCUniversal Brand Development Group as its licensing and merchandising agent in India and South Asia.
Did you ever come across a situation where your child might ask for merchandise with a Super Man or Barbie on it? Ever wondered how the character came up on that merchandise. The concept of getting the character on a cup or pencil is through the art of Br