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Brand licensing Latest Articles, Blogs, Market Stories & Information

Brand licensing Articles and Blog updates and Market Reports. Find here Top stories and informational articles on Brand licensing covered by Industry experts.
Mumbai Police arrests proprietors for selling counterfeit Disney products
Counterfeit products and grey market has been a major hurdle for the licensing fraternity in India, thus pushing the brand owners to ramp up and…
This is why brand licensing is the latest sweet spot for established brands
Standing at the worth of $576 million, the brand licensing and merchandising industry of India has proved to be an effective retail strategy, given…
Safilo Group to frame the world with its new Moschino licensing agreement
Safilo Group, Italian eyewear distributor, has put the final seal on the new global licensing deal. The Group has announced a new global licensing…
This start-up is blending Bollywood with licensing like no one ever did
Intro: While the idea of setting up own venture wasn’t new to 24-years-old Vinayak Kalani, who hails from a business family of Indore, the way to…
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This is how Shoppers Stop is banking on exclusivity
Following the many brand licensing oriented alliances with brands, Shoppers Stop has once again set its eyes on exclusivity. This retailer has…
How a tech-accessory brand is growing out of licensing?
Macmerise– an initiative started with the founder’s fascination towards Apple products and hunt for a nice decal - has now grown to become one of…
Sesame Street ropes in new licensees for apparel
Sesame Street has expanded its apparel lineup, courtesy licensing agreement with Crocs and Quiksilver. Classic preschool workshop Sesame Street has…
FTV premiers into salon segment in India
Lifestyle and fashion television channel Fashion TV has now premiered into salon segment in India after lending its names to bars and residential…
WBCP's Superman soars with PUMA
Warner Bros. Consumer Products has partnered with Puma to introduce a children’s footwear and apparel collection inspired by DC Entertainment’s…
Playboy & Joyrich launch second seasonal collaboration
Playboy and Joyrich have embarked on their second collaboration for a Playboy X Joyrich capsule spring/summer 2016 collection. Following…
Pokemon to celebrate 20th anniversary with Photo Booth app
Celebrating its 20th anniversary this year, the Pokémon Company has released a new Photo Booth app. Using the app, fans can turn images into Pokémon…
PUMA rolls out Sesame Street collection
In a licensing agreement mediated by CPLG, PUMA has joined hands with Sesame Workshop to launch a kid’s collection of Sesame Street footwear and…
Black White Orange to represent Despicable Me in India
Barely 6 months old brand licensing startup Black White Orange has bagged representation of Minions, Jurassic World among other. Black White Orange…
Cyanide & Happiness card game raises over $500k on Kickstarter in just two days
The will known webcomic 'Cyanide & Happiness' has launched a card game to Kickstarter, and it has been huge success among the customers. Titled…
5 speed breakers for Indian Licensing Industry
The licensing and brand merchandising industry has numerous issues just like the rest of retail industry. The good part is that this industry is at…
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