Mumbai Police arrests proprietors for selling counterfeit Disney products
1Min Read
As a part of an ongoing enforcement campaign in India, the officers of Mumbai Police conducted raids in Crawford Market.
Brand licensing
1 - 18 Result out of 18
This is why brand licensing is the latest sweet spot for established brands
2Min Read
Brand licensing not only helps the manufacturers of the licensees' position themselves in the market, it also enable them to address the issue of credibility.
Safilo Group to frame the world with its new Moschino licensing agreement
1Min Read
This eight year agreement will be floated in the global market from January 2018 and will end on December 31, 2025.
This start-up is blending Bollywood with licensing like no one ever did
3Min Read
The products at Bollywoo are not 'similar' but exactly 'the same' to what is there in the movie, revealed this young entrepreneur while talking to us over a cup of coffee during his visit to Delhi.
This is how Shoppers Stop is banking on exclusivity
1Min Read
The first phase of the launch would focus on leather bags, belts and accessories. Police-branded shoes would be added, followed by the Spanish brand Torero's leather accessories and Swarovski IB handbags in later phase.
How a tech-accessory brand is growing out of licensing?
3Min Read
In a candid conversation with Retailer, the super-excited COO of the brand Binal Shah divulged the benefits brand has churned out with the brand licensing alliances.
Sesame Street ropes in new licensees for apparel
1Min Read
As per the agreement, Crocs will develop and market a three-pack of JIbbitz shoe charms featuring Elmo, Big Bird and Cookie Monster, as well as a new style of Elmo fuzz lined clogs for kids.
FTV premiers into salon segment in India
1Min Read
The first two F Salons have been opened in New Delhi and plans are afoot to roll them out to other cities.
WBCP's Superman soars with PUMA
1Min Read
Warner Bros. Consumer Products has partnered with Puma to introduce a children's footwear and apparel collection inspired by DC Entertainment's Superman property.
Playboy & Joyrich launch second seasonal collaboration
1Min Read
The collection is now available internationally at www.joyrichstore.com/playboy.
Pokmon to celebrate 20th anniversary with Photo Booth app
1Min Read
Using the app, fans can turn images into Pokmon-themed portraits, which include classic Pokmon text that can be placed on top of photos.
PUMA rolls out Sesame Street collection
1Min Read
The Sesame Street infant bootie caters for babies from three months to one year.
Black White Orange to represent Despicable Me in India
1Min Read
Black White Orange will represent media major NBCUniversal's arm NBCUniversal Brand Development Group as its licensing and merchandising agent in India and South Asia.
Cyanide & Happiness card game raises over $500k on Kickstarter in just two days
1Min Read
Joking Hazard sees players compete to finish an awful comic strip, with two panels chosen by a judge
5 speed breakers for Indian Licensing Industry
2Min Read
The licensing and brand merchandising industry has numerous issues just like the rest of retail industry.
Exploring the world of licensing
5Min Read
In India, entertainment and sports licensing segments are the areas where entrepreneurs can explore business opportunities.
Brand licensing gains momentum in India
3Min Read
The demand of brand conscious consumers has accelerated the growth signal for brand licensing in India.
Borrowed feathers
2Min Read
Did you ever come across a situation where your child might ask for merchandise with a Super Man or Barbie on it? Ever wondered how the character came up on that merchandise. The concept of getting the character on a cup or pencil is through the art of Br
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