How brands are experimenting with newer ways to customer loyalty?
4Min Read
According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.
brand
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Top 4 best practices of brand reputation management
1Min Read
Customer perception is key in branding. You can work hard to make your brand appear a certain way to the world, but if customers arent buying it, none of your branding efforts matter
This is how retail brands collaborating with restaurants
3Min Read
However, it's the restaurant and cafe chains many retailers are turning to, in order to expand their brand presence and find new customer base.
How e-commerce is helping local artists in building their own brand?
3Min Read
The article sheds light on how artists and art lovers are leveraging the power of ecommerce.
Jabong launches new brand campaign for festive season
1Min Read
Jabong was running its brand philosophy as 'BeYou' and for the festive sale event it has named it as 'You Are The Festival'.
Apple may get a thumbs up to open its standalone stores in India
1Min Read
Apple is likely to get a go ahead to open its first retail store in India. The brand was seeking approval for opening its own stores in India from some time now.
British fashion brand Topshop may open outlets in India
1Min Read
British well known fashion brand Topshop might open outlets in India in a bid to tap the country's growing desire for global fashion labels, as demonstrated by the huge success of rivals such as Spain's Zara and Sweden's H&M.
Teesort turn profitable using traditional business model
2Min Read
Teesort, founded by siblings Atul and Alok Agarwal is India's first profitable online fashion brand, which has gained profits amid several small to big e-commerce ventures.
Online Multistore Bigbasket starts operations in UP
1Min Read
Online multistore Bigbasket started its Uttar Pradesh operations with Lucknow as its first centre.
The journey from being a label to being a brand
3Min Read
Retail in India is evolving by the day. The growing affluence of young population, their changing lifestyles and the spending habits and attitudes, and the constant aggression and innovation shown by retailers to reach the B and C cities...
Brands that malls love
7Min Read
Malls adore brands that attract footfalls. India's customer is picky, choosy, moody, but it is also wise, instinctive, selective, and develops a strong liking or disliking towardsa certain brand instantaneously.
US eyewear brand Foster Grant enters India
1Min Read
US based eyewear designer company FGX International enters India with the launch of Foster Grant Signature collection, the company's iconic 85 year old brand.
ITC to buy Savlon, Shower to Shower brands from Johnson and Johnson
1Min Read
: ITC has announced that it has entered into an agreement with Johnson & Johnson to acquire its brands, 'Savlon' and 'Shower To Shower', in India.
Tata Sons appoints JWT for global brand campaign
1Min Read
Tata Sons, the promoter of major operating firms of the Tata Group, has roped in JWT as creative agency for its global campaign to promote the Tata brand.
Peter England to go without celebrity face
1Min Read
The Madura Garment's brand was endorsed by 'Rang De Basanti' actor Siddharth, who was the brand ambassador since 2010. His contract with the company expired six months ago.
Tata Group is India's most valuable brand says study
2Min Read
The Tata Group has retained its place as the country's most valuable brand at US $ 21 billion.
ITC hikes price of select cigarette brands by up to Rs 10 per pack
1Min Read
Diversified conglomerate ITC has raised the prices of select cigarette brands like Classic and Gold Flake Kings by up to Rs 10/pack in the wake of hike in excise duty on cigarettes in the Budget.
ITC to strengthen FMCG business to create world-class brands: YC Deveshwar
1Min Read
"Diversification of ITC into the FMCG sector had helped the company in creating multiple drivers of growth. Today the FMCG business of the company is the fastest growing in the country. Now we want to create world class brands from India," Deveshwar sai
Making an opportunity of a challenge
2Min Read
Luxury brand management is now becoming a lucrative profession as a result of growing demand and limited supply.
Enhance store visibility and profits with colours
2Min Read
Colours add to the visibility factor of a brand.
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