brand

How Adidas keeps winning by putting shoppers at the center of its business?

The company announced 24% currency-neutral growth in North America for its brands and reported a 59% increase in ecommerce globally which equated to approximately â‚¬1 billion in online sales.

BY Shipra Srivastava | Feb 20, 2019 | comments ( 0 ) |

Whatâ€™s driving consumption in millennials this season?

According to a Word Economic Forum and Bain & Company report, India will witness a 4x growth in consumer spend by 2030.

BY Shwetha Satyanarayan | Feb 06, 2019 | comments ( 0 ) |

Expectations from Budget 2019 for the Retail Sector

The Retailers Association of India (RAI), at the time, had said that the reduction of corporate taxes for MSMEs to 25% was a very welcome move and would benefit a large number of retailers.

BY Guest author | Jan 30, 2019 | comments ( 0 ) |

E-commerce Technology Trends That Will Take Center Stage In 2019

Looking forward to 2019, we can see that technology and the way in which it is implemented in the daily functions in the e-commerce industry will be further explored.

BY Guest author | Jan 29, 2019 | comments ( 0 ) |

How home-grown cosmetics looking at larger market PEI?

Although there is an increase in income but the disposable income is not increasing at the same rate making expensive, high end and trending brands aspirational.

BY Guest author | Jan 28, 2019 | comments ( 0 ) |

Poshampa launches the new line of canvas shoes

The new collection is comfortable hand-painted footwear for women and can be customised for men also. These shoes are comfortable and compliments almost every attire.

BY Indian Retailer Bureau | Jan 14, 2019 | comments ( 0 ) |

How was 2018 for Indian retail!

The final trend of note in the Indian retail segment last year was the emergence and establishment of experiential retail.

BY Guest author | Jan 09, 2019 | comments ( 0 ) |

How Indian gifting industry is shaping up?

The global gifting market is estimated to be USD 475 billion, and India is expected to emerge as one of the strongest contributors by 2024.

BY Guest author | Jan 07, 2019 | comments ( 0 ) |

How home retail will shape up in 2019 ?

As we move into 2019 its critical that brands and stores focus on creating a spellbinding brand universe powerful enough to transcend their products and foster a community around it.

BY Guest author | Dec 29, 2018 | comments ( 0 ) |

What to expect in 2019 for footwear retail?

The year 2019 will bring new trends and marketing strategies into the picture that will greatly influence the market growth.

BY Guest author | Dec 28, 2018 | comments ( 0 ) |

Top 5 strategies that successful brands are using

Today we have brands such as Google and which have managed to create dominance in their respective sectors and emerged as anchor points for entire ecosystem.

BY Indian Retailer Bureau | Dec 26, 2018 | comments ( 0 ) |

How to attract customers with store display?

The intention of visual merchandising is to create stopping points and generate ideas for the shopper.

BY Guest author | Dec 21, 2018 | comments ( 0 ) |

How celebrity brands are becoming a big thing in India?

Words if you hear or even sense in the process of building a brand Run. Thatâ€™s the beginning of the end. No brand can be built successfully to cater to any artistâ€™ whims and fancies.

BY Guest author | Dec 20, 2018 | comments ( 0 ) |