Customer perception is key in branding. You can work hard to make your brand appear a certain way to the world, but if customers arent buying it, none of your branding efforts matter
Apple is likely to get a go ahead to open its first retail store in India. The brand was seeking approval for opening its own stores in India from some time now.
British well known fashion brand Topshop might open outlets in India in a bid to tap the country's growing desire for global fashion labels, as demonstrated by the huge success of rivals such as Spain's Zara and Sweden's H&M.
Teesort, founded by siblings Atul and Alok Agarwal is India's first profitable online fashion brand, which has gained profits amid several small to big e-commerce ventures.
Retail in India is evolving by the day. The growing affluence of young population, their changing lifestyles and the spending habits and attitudes, and the constant aggression and innovation shown by retailers to reach the B and C cities...
Malls adore brands that attract footfalls. India's customer is picky, choosy, moody, but it is also wise, instinctive, selective, and develops a strong liking or disliking towardsa certain brand instantaneously.
US based eyewear designer company FGX International enters India with the launch of Foster Grant Signature collection, the company's iconic 85 year old brand.
Tata Sons, the promoter of major operating firms of the Tata Group, has roped in JWT as creative agency for its global campaign to promote the Tata brand.
The Madura Garment's brand was endorsed by 'Rang De Basanti' actor Siddharth, who was the brand ambassador since 2010. His contract with the company expired six months ago.
Diversified conglomerate ITC has raised the prices of select cigarette brands like Classic and Gold Flake Kings by up to Rs 10/pack in the wake of hike in excise duty on cigarettes in the Budget.
"Diversification of ITC into the FMCG sector had helped the company in creating multiple drivers of growth. Today the FMCG business of the company is the fastest growing in the country. Now we want to create world class brands from India," Deveshwar sai