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How GCPL is tracking the impact of trade promotions to optimize better ROI?

GCPL chose Oracle Demantra Predictive Trade Planning solution which provides the business insights based on data analytics.

BY Shipra Srivastava | Aug 21, 2018 | comments ( 0 ) |

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author | Aug 14, 2018 | comments ( 0 ) |

Four things to know about IKEA's first store!

Scandinavian chain IKEA has opened its door in Hyderabad. Here are top four things to know about the maiden store.

BY Shipra Srivastava | Aug 14, 2018 | comments ( 0 ) |

4 things to know about IKEAâ€™s first store

Scandinavian chain IKEA has opened its door in Hyderabad. Here are top four things to know about the maiden store.

BY Indian Retailer Bureau | Aug 14, 2018 | comments ( 0 ) |

How Startups Are Redefining Indiaâ€™s Bespoke Clothing Segment?

Although the bespoke clothing segment is mostly unorganized, it has a huge potential waiting to be tapped.

BY Tanya Krishna | Aug 07, 2018 | comments ( 0 ) |

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author | Aug 07, 2018 | comments ( 0 ) |

Reliance Jewels opens second premium store in Varanasi

So far, Reliance Jewels has 78 showrooms across 47 cities and is expanding exponentially.

BY Indian Retailer Bureau | Aug 03, 2018 | comments ( 0 ) |

Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Leading research agency Ipsos has compiled the data of top 20 influential brands of India.

BY Shipra Srivastava | Aug 02, 2018 | comments ( 0 ) |

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau | Aug 01, 2018 | comments ( 0 ) |

Myntra Partners with WebEngage to Power Their User Engagement Strategy

This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy.

BY Indian Retailer Bureau | Aug 01, 2018 | comments ( 0 ) |

Trends shaping the Indian fashion industry!

In order to tap the emerging opportunities, organisations are deploying unique strategies to penetrate new markets and differentiate their offerings.

BY Shipra Srivastava | Jul 31, 2018 | comments ( 0 ) |

3 tips to have perfect â€˜Size Guideâ€™ for your ecommerce website!

It is important for your customers to experience right size chart. Do bear in mind there is no such thing as one size fits all.

BY Shipra Srivastava | Jul 31, 2018 | comments ( 0 ) |

Main Streets in top 8 cities rule the retail leasing landscape in Q2'18: CUSHMAN & WAKEFIELD

Current mall inventory across 8 cities is 232 malls, spread across 81.26 msf. There is a 16% increase compared to last 3 years.

BY Indian Retailer Bureau | Jul 30, 2018 | comments ( 0 ) |

Four Voice assistantsâ€™ trends that are changing the retail sector

While Alexaâ€™s brains plus Amazonâ€™s retail muscle is a lethal combo for getting high on shopping, the impact voice assistants have are game changing in retail sector at large, here are my top four

BY Guest author | Jul 30, 2018 | comments ( 0 ) |