This year, potential omni channel retail trends would surely benefit both, retailers and customers. The more the channels, the more information retailers get about their customers, resulting in better customer experience.
LeEco started in the year 2004 as a Content Aggregating and Skilling Company in China, from where on it has grown to also start making televisions, and later, mobile phones, in 2013 and 2015 respectively.
E-Commerce has left a deep impact on the way people once shopped. With the increasing penetration of smartphones and emergence of online marketplaces, online portals are drawing large pools of loyal customers away from their favorite physical retailers.
Big Bazaar and FBB has already uplifted their promotion and ad spends. The ad budget is said to have increased by Rs. 100 crore over the last year. The firm has almost doubled its adex for the two retail chain over the last year.