The total addressable market for quick commerce in India stands at $45 billion, and urban areas are driving this market on the back of mid-high-income households, according to Bengaluru-based market research firm RedSeer.
The brand in fact has crossed 93 percent of pre-Covid numbers for the months of October and November and is expecting the same or higher for the rest of the financial year
The pandemic caused by Covid-19 has led to growth in e-commerce sector across categories like beauty and personal care, health and pharma, FMCG, nutraceutical, among other categories.
The average monthly Gross Transaction Value (GTV) grew by more than 17 percent, while transactional volumes dipped by about 7 percent as per 'Retail-O-Nomics' Report.
Retailing in India is one of the pillars of its economy and accounts for about 10 percent of its GDP. The article throws light on few rapidly growing retail brands.
New Delhi, Mumbai, Bengaluru, Pune and Kolkata are among the top cities contributing to maximum number of bookings through the digital platforms and the call center number