Café Coffee Day

For the last 125 years, people down south in the country have consumed coffee in the form of a staple beverage, whereas in the northern region, tea has always been preferred.

Innovation is the call of the day. Customers are always on the look-out for new-fangled ideas. If you can cater to this requirement, your business will touch new heights. An insight on how retailers can innovate.

Luxury is synonymous with lounging around. The latest fad of lounging is picking up pace with changing lifestyles and hectic schedules. Hotels, clubs, restaurants and even specialty boutiques offer the ultimate lounge experience. Retailers are innovating

They say you never get a second chance! Re-branding exercises have been quite the trend with retailers now. And it is all about the second, third or maybe fourth time the brand has re-positioned itself. Let us take a look...

Petrol stations are no more limited to just 'fuel'. They have evolved into convenience hubs catering to the varied needs of motorists like food, dry-cleaning, courier services amongst others. That is where retail takes its next halt!

Heading for office we often like to grab a coffee and while buying it, if we spot another brand selling cookies or sandwiches, our meal is complete! This is the advantage of co-branding. Here is what goes behind co-branding…