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A retail biz means lots and lots of data and in fact, a continuous stream of data.
Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.
In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.
The Big Data generated as a byproduct of our increasingly interconnected existence is a vital resource in AI development.
7% of the leading organizations in India are investing in Blockchain implementation.
mSFA has proved its effectiveness in helping monitor performance of new outlets by product category.
Organised retail penetration expected to reach 10% 2020 against current 7%
In 2017, increase in sales reached up to 128% in the weeks leading to Diwali
Although the bespoke clothing segment is mostly unorganized, it has a huge potential waiting to be tapped.
Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
By 2021, users will spend more than 3 trillion hours in apps globally, and industry professionals expect sustained growth across the app economy.
Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and
"Technology has changed the way people buy products online and thanks to AI, the number of queries we receive have increased to 30-40 per day from just 10 in a week," says Krishna, founder of Keva Ayurveda.