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Showing 1 - 15 Articles out of 53

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Top 4 tips to leverage maximum from influencer marketing!

Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.

BY Shipra Srivastava  |  Jun 27, 2018  |  comments ( 0 )  | 

This is how athleisure wear is becoming the latest fashion craze

Blame the new definition of fashion but this coming year we can expect to see a lot more people wearing athleisure wear in places from office to parties.

BY Payal Gulati  |  May 22, 2018  |  comments ( 0 )  | 

9 best retail brands that offer exclusive contemporary fashion wear

Here is the list of the best fashion retail brands that you can choose to reconfigure your wardrobe.

BY Madhushree Chowdhary  |  May 07, 2018  |  comments ( 0 )  | 

How Indian Entrepreneurs Are Building Shoe Brands With Purpose?

Indian footwear industry is the second largest in the world. Many new entrepreneurs have started reinventing the industry owing to their innovative product offerings.

BY Shipra Srivastava  |  May 01, 2018  |  comments ( 0 )  | 

What makes Indian innerwear market aim for a successful stint

It's a win-win situation for the innerwear market in India, wherein top foreign brands are boldly partnering with home grow brands. What's motivating them to do so? Let's know more.

BY Baishali Mukherjee  |  Feb 03, 2018  |  comments ( 0 )  | 

India's footwear industry stepping towards a bigger and brighter future

Indian footwear market is really confident about it's growing awareness of latest trends and consciousness among consumers. What has motivated such thinking? Let's find out.

BY Tanya Krishna  |  Dec 04, 2017  |  comments ( 0 )  | 

The 'Ever Glowing' Beauty & Personal Care Market Set For An Exponential Growth

Amid a huge competition wherein every industry is toiling hard to reign supreme, it is the Indian beauty and personal care industry which is riding high.

BY Tanya Krishna  |  Nov 23, 2017  |  comments ( 0 )  | 

The Potentially Expanding Menswear Retail Market in India

The men’s apparel segment clocked an annual growth rate of 10% over 2010-2015 and is estimated to post 8% by 2020, growing from $13 billion currently to $19 billion.

BY Nibedita Mohanta  |  Oct 26, 2017  |  comments ( 0 )  | 

How to Open a Sportswear Wholesale and Manufacturers Business

All thanks to the growing awareness, endorsements by the celebrities and social media has made the demand of sportswear to sky rocket.

BY Nibedita Mohanta  |  Oct 03, 2017  |  comments ( 0 )  | 

How to Start Kids Clothing Retail Store

Children too are not spared from the glitterati, all thanks to the media and internet availability, which has squeezed the entire world to fit into a smart phone.

BY Nibedita Mohanta  |  Aug 31, 2017  |  comments ( 0 )  | 

Digital Marketing Tips for Retailers

The Indian retail industry accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment.

BY Nibedita Mohanta  |  Aug 21, 2017  |  comments ( 0 )  | 

How renting in luxury is changing the game?

As per the media report, online fashion rental market in India is pegged at $3-4 bn and growing at a healthy rate due to continuous explosion of start-ups in fashion renting business.

BY Shipra Srivastava  |  Jul 17, 2017  |  comments ( 0 )  | 

Which consumer trends will reign in 2017?

Consumers across the globe are now more demanding of products, services and brands than ever before and are using digital tools to articulate and fulfil their needs.

BY Indian Retailer Bureau  |  Feb 04, 2017  |  comments ( 0 )  | 

How social media decides buying trends

With the growing penetration of Internet social media tools like Facebook, Intagram and Roposo are serving as catalyst in influencing the purchasing trends.

BY Guest author  |  Jan 20, 2017  |  comments ( 0 )  |