Showing 1 - 15 Articles out of 209
Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.
In order to grow, the company needs to collaborate with another brand. Creating an ecosystem to the collaborations gives value to end customer in a humongous state.
Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands
This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.
When there are over 200 million active social media users in a country, a feedback often makes or breaks the deal. This new age conversation between the retailer and a customer is taking form as social commerce, a new-age retail trend.
Chat Bots can simulate a human interaction by understanding a userâ€™s queries and providing human-like response. Chat Bots use a technology to understand human inputs (voice or text), apply context and provide output.
Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.
From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.
Besides clothing HRX also has a signature workout called the HRX Workout and a meal plan called HRX Athlete Meal pack sold under the Curefit umbrella.
For long, metro cities and tier I cities have been on the maps of retailers and mall developers looking to expand and grow. Over the decade, however, the scenario changed with increasing lease rentals in metro malls.
Industry experts have announced that cities like Lucknow, Nagpur, Kochi and Jaipur will be the next retail hubs. But what does it take to make these cities retail ready? Shwetha Satyanarayan finds out.
The logistics sector is booming and touted to be worth $307 billion by 2020.