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As per the report from CBRE following are key trends that retailers can look for in holiday season.
While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.
value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.
The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.
Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.
A retail biz means lots and lots of data and in fact, a continuous stream of data.
In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.
7% of the leading organizations in India are investing in Blockchain implementation.
mSFA has proved its effectiveness in helping monitor performance of new outlets by product category.
Organised retail penetration expected to reach 10% 2020 against current 7%
Internationally technology has been mushrooming for the past decade but in India we can easily say that the past 2 years have been paving the way for the digital era of retail.
The trouble is, many retailers don't leverage these assets to maximize full potential, making it increasingly difficult to differentiate and compete.
Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.