What is the Consumer-Retailer Relationship in the New Normal?
4Min Read
Although the retail industry is on a recovery mode, it still needs to adopt an approach suitable for a pandemic-ridden economy.
Consumer Behaviour
1 - 16 Result out of 16
Post Covid-19 Era: Why Brands are Looking at Expanding D2C Reach
2Min Read
D2C businesses manufacture, market, sell and ship their products to customers without relying on middlemen such as distributors or traditional retail stores.
How Indian Sustainable Packaging Industry is Evolving?
3Min Read
FMCG companies are presently broadly embracing sustainable packaging innovations to decrease their carbon footprint arising due to packaging.
How Brands of Bharat Resurrected their Business for Positive 2021
4Min Read
As we have said adios to 2020, it is only wise for us to study the market and glance through the strategies and trends which might work out to business' advantage in 2021.
Global Consumer Trends for 2021
3Min Read
Consumers are undergoing a fundamental change in behaviour driven by a desire for a better, more balanced quality of life, with a focus on health, safety, and more family time.
Life In A Pandemic: How Bright Is The Future of Retail
3Min Read
Retailers with a physical-only presence face greater challenges with customers shifting online at an unprecedented rate.
Healthy, Natural & Sustainable Product Innovations Appeal to Indian Consumers
2Min Read
Consumers in India have prioritised health over the last few years, and this focus is fueling growing interest in natural and plant based products.
How Pandemic has Impacted In-Store Consumer Behaviour?
3Min Read
Post-pandemic, there is a significant change in consumer behaviour that is impacting how they evaluate purchase decisions and their expectations from the retail experience.
Demystifying Indian Consumer Behaviour
3Min Read
Buoyed by past economic growth, Indians have ambitions to live debt-free, own a home, and are optimistic the economy will recover strongly from COVID-19 in 2022.
Then, now and how: the evolution of the Indian consumer
7Min Read
In a world like never before, brands have evolved to match the changing palette of the millennial consumer. Digital revolution has not only transformed the way we shop, but also impacted what we shop for.
6 Rules of Engagement that All Retailers Must Know
2Min Read
Offering excellent shopping experience has become extremely crucial part of entire shopping journey.
3 factors that can help expand eCommerce industry into emerging markets
3Min Read
The growth of this online retail format, over the past 5 years, has not just transformed consumer buying behaviour but has also affected emerging and developing countries.
How digital money is providing a seamless global shopping experience
3Min Read
Cross border sales have splurged exponentially over the past few years. With the combined market value increasing to $1 trillion it is touted to scale in the years to come.
Five online shopping facts that we never knew!
2Min Read
Sokrati, a digital media firm has recently come up with a unique research that highlights some interesting facts about the consumption pattern of this always evolving digital bazaar of the country.
Connected Retail: Redefining Customer Engagement
3Min Read
With the evolution of technology consumers are present on multiple channels offering more opportunities for marketers to know and understand them.
Paytm acquires consumer behaviour prediction app Shifu
1Min Read
Paytm has recently acquired a Delhi-based consumer behaviour prediction platform called Shifu. It is an $8 million deal from which Paytm aims to enhance consumer experience on its platform.
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