Consumer Behaviour

The growth of this online retail format, over the past 5 years, has not just transformed consumer buying behaviour but has also affected emerging and developing countries.

Cross border sales have splurged exponentially over the past few years. With the combined market value increasing to $1 trillion it is touted to scale in the years to come.

Sokrati, a digital media firm has recently come up with a unique research that highlights some interesting facts about the consumption pattern of this always evolving digital bazaar of the country.

With the evolution of technology consumers are present on multiple channels offering more opportunities for marketers to know and understand them.

Paytm has recently acquired a Delhi-based consumer behaviour prediction platform called Shifu. It is an $8 million deal from which Paytm aims to enhance consumer experience on its platform.