Consumers are undergoing a fundamental change in behaviour driven by a desire for a better, more balanced quality of life, with a focus on health, safety, and more family time.
Post-pandemic, there is a significant change in consumer behaviour that is impacting how they evaluate purchase decisions and their expectations from the retail experience.
Buoyed by past economic growth, Indians have ambitions to live debt-free, own a home, and are optimistic the economy will recover strongly from COVID-19 in 2022.
In a world like never before, brands have evolved to match the changing palette of the millennial consumer. Digital revolution has not only transformed the way we shop, but also impacted what we shop for.
The growth of this online retail format, over the past 5 years, has not just transformed consumer buying behaviour but has also affected emerging and developing countries.
Cross border sales have splurged exponentially over the past few years. With the combined market value increasing to $1 trillion it is touted to scale in the years to come.
Sokrati, a digital media firm has recently come up with a unique research that highlights some interesting facts about the consumption pattern of this always evolving digital bazaar of the country.
Paytm has recently acquired a Delhi-based consumer behaviour prediction platform called Shifu. It is an $8 million deal from which Paytm aims to enhance consumer experience on its platform.