Consumer Loyalty

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Biggest Trends That Will Govern Loyalty Programs in 2020 and in Future

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Loyalty programs for 2020 and thereafter will incorporate artificial intelligence and machine learning to gather specific data that will give insights on individual customers to help marketers craft personalized strategies.

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Is the New Age Marketing focusing more on Millennials than the Baby Boomers?

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Today, amid endless options, customer retention has become a tough task at office for retailers. While brands are looking at innovative ways at winning customer loyalty it often is short-lived.