Why D2C Category is Emerging in India?
3Min Read
With a growing middle class in India and faster adoption of Internet commerce, D2C brands have been able to tap on the market opportunities present in Tier II & III cities.
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How Mom-and-Pop Stores Have Emerged as Savior During the Pandemic
3Min Read
There are consumers who would earlier shop online or from supermarkets, are now preferring to buy from local Kirana stores to avoid long queues and there is a semblance of trust and traceability.
Indian Consumers Prioritize Health and Safety over Discretionary Consumption
1Min Read
With the significant increase in the number of cases, the Indian consumer is seen to cautiously approach the future by prioritizing health safety, preferring online channels for purchases, and choosing to delay large purchases.
The Rise and Rise of D2C Industry in the New Normal
3Min Read
Online shoppers are expected to constitute 50 percent of the online population in 2026 with significant demand from tier II and III cities.
Impact of Pandemic on Ethnic Wear Industry in India
2Min Read
The Indian ethnic wear industry relies heavily on ceremonies and special occasions - with marriages, festival gatherings getting canceled - occasion-specific fashion definitely took a hit.
How Smart Retail Technology is Fast-Changing Consumer Purchases to an Experience
3Min Read
For retailers, this is a highly competitive landscape as consumer loyalties are constantly moving and digital natives consumers are having expectations that go far beyond price, discounts, and convenience.
How Artificial Intelligence is the Future of Retail?
5Min Read
Consumers can be adventurous when it comes to choosing products or be traditional and stick with their preferred brands.
Evolving Retail Innovations Continue to Entice Consumers
3Min Read
The future of retail will be pinned on the growing expansion of the web world.
Kirana Stores Transform Their Approach to Daily Selling
2Min Read
The majority of Kirana stores have created some system where customers can order via the internet or through an app, in an attempt to safeguard themselves from losing their customers to e-commerce platforms.
Is India a Growing Market for Beauty Startups?
5Min Read
While the pandemic did impact people, brands and spending, the beauty industry was fast to read and analyze consumer behavior - they made an interesting pivot and re-strategized both product innovations and marketing strategies.
Global Consumer Trends for 2021
3Min Read
Consumers are undergoing a fundamental change in behaviour driven by a desire for a better, more balanced quality of life, with a focus on health, safety, and more family time.
Indian Businesses Aim to Tap Consumers Directly in 2021
1Min Read
There has been a 3 times growth in unique businesses creating online stores.
Beauty Redefined: The Keys to Post-COVID Growth
3Min Read
The personal care sector in Asia has rebounded relatively quickly following the height of the pandemic
Digital Consumers and Their Grocery Carts
2Min Read
Grocery shopping still commands a third of our discretionary spending and remains a key part of our budget and time, but the consumer's experience is changing with the rise of digitization.
How Retailers Can Woo Millennials?
3Min Read
Retailers worldwide are getting better at keeping step with the demands of todays always-on, savvy consumers whose expectations are increasing like neverbefore
Top 4 Consumer Trends Shaping the Future of E-commerce!
1Min Read
The article sheds light on top trends which are shaping the digital commerce in India.
Major trends that ruled the Indian Online Commerce in 2017!
2Min Read
Year 2017 has been great for the consumer internet industry.
Which consumer trends will reign in 2017?
4Min Read
Consumers across the globe are now more demanding of products, services and brands than ever before and are using digital tools to articulate and fulfil their needs.
Why is Digital channel imperative for Retailers?
3Min Read
Today, brands across industries and geographies are employing the use of social media such as Facebook and Twitter to maximise their reach.
Here's the retail industry wish list for Budget 2016
2Min Read
Most Retail players want a balanced Budget that broadens and pushes the overall economic growth, including cutting down on multiplicity of taxes and allowing FDi in multi brand retail.
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