Why is Hyper-Personalization the Future of Retail
2Min Read
Brands need to devise a customized marketing strategy by combining real-time data and customer behavior with a supportive infrastructure and technology.
Consumer
Total 55 Results
Why This is the Perfect Time for Vending to Bloom in India
3Min Read
Today, using a mobile app, the consumers can make use of any of the multiple digital payment methods to instantly purchase goods for consumption.
The E-commerce Catch 22
3Min Read
The massive increase in e-commerce over the past two years has led retailers to focus on capturing the growth, but with not too much focus on real online profitability.
Top Five Digital Consumer Trends in 2022
1Min Read
The article covers five tech-driven trends that will redefine commerce the most in 2022 .
Retail Brands Should Shift to a Sustainability-Centric Business Model to Stay Competitive Now & in the Future
3Min Read
With increased exposure to issues pertaining to both the supply chain and climate change, consumers are more aware of how retailers are reacting, which is why it's incredibly important for brands to move to a sustainability-centric business model now.
How Trehan Iris is Reinventing Consumer Experience with Upcoming Neighborhood Malls
2Min Read
Right from its inception, Trehan Iris envisioned the value of functional and sustainable real estate developments
The Emergence of Experiential Marketing and its Relevance in the New Normal
3Min Read
Whilst experiential marketing can be confusing for brands trying it for the first time, brands need to create memorable sensory experiences for their customers and this could happen digitally or in person
Why Shoppers Are Reluctant To Trust Retailers to Fulfill Orders as Promised
1Min Read
Shoppers expect retailers to prioritize improvements in their labor and supply chain capabilities.
How Retail Industry is Gearing Up to Win Consumer Confidence Back
5Min Read
Brands are building tech-enabled stores by integrating technologies like ML, AI, VR to add to the consumer experience.
Why Consumers are Opting for Hybrid ShoppingModel
1Min Read
Clothes and accessories (28 percent) and mobile phones (25 percent) have the highest share in items that people prefer buying online
How Relationship Between Consumers & Retail Brands is Evolving
6Min Read
The lines between online and offline have been blurring as the brands have been offering a seamless experience across all channels.
Factors Set to Boost the Logistics Sector This Festive Season
3Min Read
Reflective of the changing consumer patterns, cashless transactions, and the massive rise of e-retail, logistics and supply chain networks are now fast evolving to meet the needs of the new economy.
Understanding Direct-to-Consumer Market Opportunity
6Min Read
Consumer acquisition is a significant objective for any brand starting up early in its journey.
How Bright is the Future of Ready-to-Cook and Ready-to-Eat Segment in India
3Min Read
Today, consumers are on a strict schedule and are highly influenced by the uber-cool western culture where everything is fast and easy.
80 pc of Brands to Maintain or Increase Their Marketing Budgets This Festive Season
2Min Read
76 percent of brands will be allocating more spending for digital as compared to last year with the preferred platforms being Facebook, Amazon, and Google.
How Plant-Based Meat Brands are Disrupting the Indian Market
4Min Read
On a global scale, plant-based meat market retail sales grew from $3.4 billion in 2019 to $4.2 billion in 2020, jumping by an astonishing 23.5 percent.
How Nutraceutical Start-ups Can Sustain in the Market
3Min Read
As consumers look towards the products as a way to prevent a certain ailment, it becomes important to carry out proper research for the ingredients and their efficacy.
Post-Pandemic Marketing Trends
4Min Read
As digital platforms race ahead, the physical store needs to become customer experience centres, which helps a customer to decide on the product.
How Consumers are Adopting to V-commerce
3Min Read
50 percent of Indian shoppers will prefer to shop online by 2026.
Impact of Customer Reviews on E-commerce Sales
3Min Read
Reviews make buyers 71 percent more comfortable while purchasing a product
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