Understanding Direct-to-Consumer Market Opportunity
6Min Read
Consumer acquisition is a significant objective for any brand starting up early in its journey.
Consumer
1 - 20 Result out of 43
How Bright is the Future of Ready-to-Cook and Ready-to-Eat Segment in India
3Min Read
Today, consumers are on a strict schedule and are highly influenced by the uber-cool western culture where everything is fast and easy.
80 pc of Brands to Maintain or Increase Their Marketing Budgets This Festive Season
2Min Read
76 percent of brands will be allocating more spending for digital as compared to last year with the preferred platforms being Facebook, Amazon, and Google.
How Plant-Based Meat Brands are Disrupting the Indian Market
4Min Read
On a global scale, plant-based meat market retail sales grew from $3.4 billion in 2019 to $4.2 billion in 2020, jumping by an astonishing 23.5 percent.
How Nutraceutical Start-ups Can Sustain in the Market
3Min Read
As consumers look towards the products as a way to prevent a certain ailment, it becomes important to carry out proper research for the ingredients and their efficacy.
Post-Pandemic Marketing Trends
4Min Read
As digital platforms race ahead, the physical store needs to become customer experience centres, which helps a customer to decide on the product.
How Consumers are Adopting to V-commerce
3Min Read
50 percent of Indian shoppers will prefer to shop online by 2026.
Impact of Customer Reviews on E-commerce Sales
3Min Read
Reviews make buyers 71 percent more comfortable while purchasing a product
How Furniture Brands are Surviving the COVID-19 Outbreak
3Min Read
The behavioral and lifestyle shift due to the pandemic restrictions has paved way for companies to make the right move that aligns with the consumer's needs during and post the pandemic.
Effects of the Pandemic on Indian Retailers
3Min Read
The retail market is returning to normal after months of restrictions imposed by the Covid-19 shutdown, which resulted in the closure of several shops and limits on sales.
How Online Shopping is Driving India's Consumer Digital Economy to Touch $800 bn by 2030
1Min Read
88 percent of the online shoppers that will be added between 2020-2030 will be from Tier II+ cities.
Over 75 pc of Indians Snack to Relieve Stress and Boredom
3Min Read
COVID-19 has reinforced snacks' role in helping consumers cope with stress and uncertainty.
How to Build a Scalable Direct to Consumer Brand
3Min Read
A lot of brands are entering the D2C space because it is the fastest way of getting into the household of their target audience.
COVID-19 Sparks a New Wave of Innovation Across Consumer Industries
2Min Read
COVID-19 has led to compressed transformation, with companies simultaneously transforming multiple parts of the enterprise and reskilling people in what previously would have been longer-term step-by-step programs.
Why E-commerce is Eyeing a Sustainable Future
2Min Read
As green consumerism slowly gains popularity in India and the world over, people are more likely to shop with retailers offering more environmentally viable alternatives.
How E-commerce Players can Inculcate Smart Buying Habits amongst Consumers
2Min Read
Statistics show that e-commerce sales have gone up by over a billion dollars in the last financial year and have been projected to grow exponentially, reaching over 6.5 billion dollars in 2023.
Why D2C Category is Emerging in India?
3Min Read
With a growing middle class in India and faster adoption of Internet commerce, D2C brands have been able to tap on the market opportunities present in Tier II & III cities.
How Mom-and-Pop Stores Have Emerged as Savior During the Pandemic
3Min Read
There are consumers who would earlier shop online or from supermarkets, are now preferring to buy from local Kirana stores to avoid long queues and there is a semblance of trust and traceability.
Indian Consumers Prioritize Health and Safety over Discretionary Consumption
1Min Read
With the significant increase in the number of cases, the Indian consumer is seen to cautiously approach the future by prioritizing health safety, preferring online channels for purchases, and choosing to delay large purchases.
The Rise and Rise of D2C Industry in the New Normal
3Min Read
Online shoppers are expected to constitute 50 percent of the online population in 2026 with significant demand from tier II and III cities.
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