Impact of Customer Reviews on E-commerce Sales
3Min Read
Reviews make buyers 71 percent more comfortable while purchasing a product
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How Furniture Brands are Surviving the COVID-19 Outbreak
3Min Read
The behavioral and lifestyle shift due to the pandemic restrictions has paved way for companies to make the right move that aligns with the consumer's needs during and post the pandemic.
Effects of the Pandemic on Indian Retailers
3Min Read
The retail market is returning to normal after months of restrictions imposed by the Covid-19 shutdown, which resulted in the closure of several shops and limits on sales.
How Online Shopping is Driving India's Consumer Digital Economy to Touch $800 bn by 2030
1Min Read
88 percent of the online shoppers that will be added between 2020-2030 will be from Tier II+ cities.
Over 75 pc of Indians Snack to Relieve Stress and Boredom
3Min Read
COVID-19 has reinforced snacks' role in helping consumers cope with stress and uncertainty.
How to Build a Scalable Direct to Consumer Brand
3Min Read
A lot of brands are entering the D2C space because it is the fastest way of getting into the household of their target audience.
COVID-19 Sparks a New Wave of Innovation Across Consumer Industries
2Min Read
COVID-19 has led to compressed transformation, with companies simultaneously transforming multiple parts of the enterprise and reskilling people in what previously would have been longer-term step-by-step programs.
Why E-commerce is Eyeing a Sustainable Future
2Min Read
As green consumerism slowly gains popularity in India and the world over, people are more likely to shop with retailers offering more environmentally viable alternatives.
How E-commerce Players can Inculcate Smart Buying Habits amongst Consumers
2Min Read
Statistics show that e-commerce sales have gone up by over a billion dollars in the last financial year and have been projected to grow exponentially, reaching over 6.5 billion dollars in 2023.
Why D2C Category is Emerging in India?
3Min Read
With a growing middle class in India and faster adoption of Internet commerce, D2C brands have been able to tap on the market opportunities present in Tier II & III cities.
How Mom-and-Pop Stores Have Emerged as Savior During the Pandemic
3Min Read
There are consumers who would earlier shop online or from supermarkets, are now preferring to buy from local Kirana stores to avoid long queues and there is a semblance of trust and traceability.
Indian Consumers Prioritize Health and Safety over Discretionary Consumption
1Min Read
With the significant increase in the number of cases, the Indian consumer is seen to cautiously approach the future by prioritizing health safety, preferring online channels for purchases, and choosing to delay large purchases.
The Rise and Rise of D2C Industry in the New Normal
3Min Read
Online shoppers are expected to constitute 50 percent of the online population in 2026 with significant demand from tier II and III cities.
Impact of Pandemic on Ethnic Wear Industry in India
2Min Read
The Indian ethnic wear industry relies heavily on ceremonies and special occasions - with marriages, festival gatherings getting canceled - occasion-specific fashion definitely took a hit.
How Smart Retail Technology is Fast-Changing Consumer Purchases to an Experience
3Min Read
For retailers, this is a highly competitive landscape as consumer loyalties are constantly moving and digital natives consumers are having expectations that go far beyond price, discounts, and convenience.
How Artificial Intelligence is the Future of Retail?
5Min Read
Consumers can be adventurous when it comes to choosing products or be traditional and stick with their preferred brands.
Evolving Retail Innovations Continue to Entice Consumers
3Min Read
The future of retail will be pinned on the growing expansion of the web world.
Kirana Stores Transform Their Approach to Daily Selling
2Min Read
The majority of Kirana stores have created some system where customers can order via the internet or through an app, in an attempt to safeguard themselves from losing their customers to e-commerce platforms.
Is India a Growing Market for Beauty Startups?
5Min Read
While the pandemic did impact people, brands and spending, the beauty industry was fast to read and analyze consumer behavior - they made an interesting pivot and re-strategized both product innovations and marketing strategies.
Global Consumer Trends for 2021
3Min Read
Consumers are undergoing a fundamental change in behaviour driven by a desire for a better, more balanced quality of life, with a focus on health, safety, and more family time.
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