In the online space, e-commerce (shopping for goods and services), gaming, utility, and financial services contributed to over 85 percent of transactions in terms of volume and 41 percent in value in Q1 2021.
Shopping online is fun as one can shop around without ever having to leave the comfort of their home, one can get the products at the best price and have the packages delivered right to their doorstep.
These human-like qualities can generate significant goodwill and drive a greater propensity to spend for nearly half (48%) of consumers. However, many organizations are failing to take consumer pain points and preferences into account when applying AI tec
The digitally empowered consumers expect to be served at any time and place of their choice. Closing in on to their consumers is Mahindra Comviva's Zerch, a mobile-based hyper-local deals delivery platform connecting merchants and consumers.